Execute campaign initiatives not limiting to campaign set up, brand events in-store and mall communication.
Devise communications plan and coordinate with channels (ecommerce, social and paid) to ensure coverage of all brand's channels.
Set up promotion for both online and retail stores - working with onsite and retail operations respectively.
Perform hygiene checks for campaigns to ensure smooth customer journey (example, assets live as scheduled, landing page optimisation, accurate copy and visuals on assets).
Procurement of gifts with purchase (GWP) - from ideation, to sourcing and ordering, and coordination with Supply Chain for activation.
Perform post-mortem analysis for campaigns.
Oversee Retail Channel:
Take ownership of retail channel for campaigns and activations.
Manage retail touchpoints to enhance customer experience (example, digital screens, hanging signages).
Ensure smooth execution of campaigns on an operational level by working closely with retail team.
Ensure point of sales materials (POSM) preparation with external vendors.
Collaborate with malls for partnership initiatives to drive store traffic and sales, and to secure marketing support for key commercial campaigns.
Prepare weekly Marketing Action Box report to brief retail team on upcoming activations.
Conduct monthly post-mortem report to monitor performance of store promotions.
Others:
Raising of purchase requisitions and purchase orders, maintenance of Marketing Expense Tracker.
Work closely with Finance for any billback tracking.
Job Requirements
Diploma or Bachelor holder, majoring in Marketing or Business administration.
At least 1-2 years of relevant working experience in beauty industry.
Attention to detail.
Strong analytical skills, SQL and Google Analytics experience will be advantageous.
Excellent written communication skills.
Ability to work with tight deadlines.
Demonstrate excellence in project & time management.
Next Step:
Interested applicants may WhatsApp Reuben at +65 9898 0874 with your latest updated resume.
Alternatively, you may also email your resume to reuben.tan@adecco.com.