Marketing Executive

Join SBC as Marketing Executive

At Singapore Book Council (SBC), we love literature. We have been supporting Singapore’s literary arts for more than 50 years through our festivals, awards, movements, and workshops.

We have championed more writers, translators, illustrators, and professionals for more than half a century. SBC is the most established literary non-profit organisation in Singapore, and we are on the lookout for committed and passionate people to join us.

The Marketing Executive will report to the Marketing Manager. The successful candidate will be responsible for developing and executing various strategies and marketing campaigns, aligned with the objective of raising brand awareness for SBC and raising the profile of its programmes.

About the Position

The Marketing Executive will be working in a dynamic, innovative, and nurturing environment. The successful candidate will assist in overseeing the marketing intern and be responsible for coordinating and organizing SBC’s marketing operations to achieve the organisation’s marketing, corporate communication, partnership, and sponsorship goals.

In particular, the Marketing Executive will work closely on a number of SBC’s events such as workshops (e.g., SBC Academy), community outreach events (e.g., SBC Campus and Little Campus), and signature events (e.g., Asian Festival of Children’s Content, Singapore Literature Prize, Singapore Translation Symposium).

The Marketing Executive will also utilize insights from digital and social media marketing to provide SBC’s senior management with information to make informed decisions to strengthen SBC’s online presence.

Responsibilities:

1. Social Media and Digital Content Management
   • Oversee the SBC social media calendar and manage all social media channels and accounts under SBC’s marketing purview.
   • Develop and execute innovative content marketing strategies with the marketing intern for social media, including but not limited to Instagram, Facebook, YouTube, TikTok, and LinkedIn.
   • Manage the SBC website and AFCC website with the marketing intern to ensure that all content is updated, accurate, and accessible.
   • Utilize digital and social media analytics to analyze and strengthen marketing efforts.
   • Utilize online email marketing platforms to ensure the delivery of SBC’s e-newsletters.
2. Project Management
   • Day-to-day project coordination for various SBC marketing campaigns: Liaise with internal stakeholders, including the Executive Director and programmes department, to ensure smooth execution of marketing campaigns.
   • Track progress of SBC’s creative production of marketing collaterals.
   • Liaise with external vendors including, but not limited to, graphic designers, photographers, web developers, videographers, and printers for the delivery of SBC’s marketing materials.
3. Marketing Strategy and Execution
   • Design, copywrite, edit, and proofread SBC’s marketing collaterals with the marketing intern.
   • Develop marketing and outreach strategies with the Marketing Manager to publicize SBC’s programmes, strengthen SBC’s branding, and grow the SBC community, including identifying potential collaborators and partnerships.
4. Donations/Sponsorships
   • Assist the Marketing Manager and Executive Director in SBC’s fundraising efforts, including drafting sponsorship proposals, prospecting potential donors and sponsors, coordinating donation campaigns, and managing donor relations.

Job Requirements:

• Diploma or Bachelor's degree in Marketing, Art/Design, Creative Multimedia, Mass Communications, Advertising/Media, or equivalent.
• Minimum 2 years experience in digital marketing, content creation, or social media management in the arts.
• Strong communication skills in both written and spoken English.
• Proficiency in Canva; knowledge of InDesign, Photoshop & Adobe Illustrator is advantageous.
• Basic foundation/knowledge of photo editing and video editing.
• Proficiency in Chinese, Malay, and/or Tamil is advantageous.

We are looking for a team player who:

• Has strong interpersonal skills.
• Has an eye for graphic design and a way with words.
• Is thorough and detail-oriented.
• Exercises sound judgment and is able to work on multiple projects simultaneously.
• Is independent and proactive.
• Has a keen interest in the literary arts.