Marketing Executive

Job Summary

As an MARKETING EXECUTIVE, you are a highly driven, creative and outgoing individual, tasked with a pivotal role of spearheading a marketing strategy that makes HomeTeamNS the club-of-choice for our HomeTeamNS members and their families, positioning the clubhouse as relevant and maintaining a level of excitement that appeals across ages.

You will work closely with internal and external stakeholders for collaborations. As an ambassador of the Association, you will drive positive, delightful and memorable experiences that showcase the values of HomeTeamNS.

Your responsibilities will include, but are not limited to, the following:

Job Responsibilities

• Plan, develop and execute multi-channel marketing campaigns/strategies (digital and offline), promotional activities for the clubhouse
• Develop marketing campaigns to promote tenants, offerings and drive footfall to the Clubhouse
• Work closely with the clubhouse events department to generate awareness and conversions for events
• Ideate campaigns and manage production of marketing communication campaigns that address key objectives. This includes production of visual assets, copywriting, video editing and other assets.
• Responsible for social media calendar, budgeting and optimization of organic and paid ads
• Measure and track the effectiveness of the campaigns and milestones and conduct data analysis to generate data-driven market insights. Including members engagement rates.
• Manage social media advertising budget and expenses
• Support the clubhouse events and any other marketing activities
• Work with other business units to execute integrated marketing initiatives
• Preparation of monthly reports for management reporting
• Manage enquiries and feedback that requires follow up and / or enquiries are being attended to within the stipulated guidelines

Others

• Assist in the formulation of workplan/budget for each financial year and implement approved annual workplan tasks.
• Assist in preparing proposal papers on projects to Executive Committee for approval
• Perform the Duty Officer role of the Clubhouse (Once a month on one weekend)
• Any other duties as assigned

Job Requirements

• Min. Diploma in Marketing/Communications, or equivalent qualification
• Good understanding of best practices for digital content including editorial, multimedia, video content creation and production for digital platforms. Well-versed in traditional media application and execution. Experience in designing marketing assets and/or video editing will be an added advantage.
• Able to work at the conceptual level for programmes and campaigns
• Proficiency in Microsoft Office and Canva for social media content creation. Knowledge in Adobe suite (Illustrator, Photoshop, Premiere Pro) will be an added advantage
• Able to work in a fast-paced environment, multi-task to meet deadlines.
• Excellent communications skills – both written and spoken.