Marketing Executive

Manage the Associations Commons ’s website and weekly eNewsletter. Execute regular sales and marketing campaigns to promote the brand and the value it delivers, increasing audience engagement and driving advertising revenue.

RESPONSIBILITIES

Weekly Editorial

• Manage website and social media accounts, including content upload and eNewsletter preparation.
• Email eNewsletter to subscribers and advertisers.
• Compile performance metrics (Eg. Engagement rates, click-through rates, etc) for each article and media, for management analysis and decision-making.

Regular Campaigns

• Implement sales and marketing campaigns over website, social media and email.
• Compile campaign performance metrics (Eg. Engagement rates, click-through rates, etc) for management analysis and decision-making.

General

• Stay on top of milestones and deadlines for above-mentioned activities.
• Work closely with editorial team and sales team to ensure smooth and timely channelling of content and information, so as to meet deadlines. Conduct ad hoc market research and competitor analysis, as and when required.
  

WORK HOURS

Full-time; 5-day work week (Mon – Fri).

• 2 days in office. 3 days flexi / remote, but subject to ad hoc need to be in office.
  

WORK LOCATION

Curtin University, 10 Science Park Road, Singapore 117684 (On Intern-training days)

REQUIREMENTS

Karen & Karen is not looking for any specific qualifications or work experience because today’s economy is driven by creative cross-disciplinary applications, and we are training the individual from ground up. Accordingly, the following general qualifications, experiences and traits are important to us.

• At least a diploma in any business, accounting or STEM course of study.
• At least 3 years cumulative of corporate experience.
• Curious disposition, patience in learning, courage to make mistakes, grit to achieve, and a long-term visionary.
• Maturity to understand contexts and purposes behind different business functions, their interconnectedness, and their impact on one another.
• Maturity and courage to question operations, and enjoys brainstorming with team and sharing alternative ideas.
• Proficient in marketing software (Eg. HubSpot, web interfaces, etc) . Otherwise, confident and proactive in accessing resources and helpdesks in learning these marketing software.
  

WHAT WE OFFER

The candidate can look forward to a competitive salary, personal growth and leadership opportunity.

• Competitive salary of $3,400 per month.
• Nurturing, collaborative, dynamic work environment.
• Exciting stakeholder experience in product and brand building from scratch.
• Professional growth and development, learning about media business and marketing in today’s digital landscape.
• Direct training and guidance by company directors, with the aim of grooming a company leader to support the company’s growth and expansion. Opportunity for management leadership position, to lead future sales and marketing teams.
  

HOW TO APPLY

• Apply via MyCareersFuture portal (www.mycareersfuture.gov.sg) .
• Include cover letter and resume.
• Closing date: 31 December 2024, Tuesday . Only shortlisted candidates will be contacted for interview.
  

ENQUIRIES

• Email us at krallstan@karenandkaren.com .
• Note that job application will NOT be accepted via email, and MUST come through MyCareersFuture portal (www.mycareersfuture.gov.sg) .
  

ABOUT US

Karen & Karen Pte Ltd (K&K) is a business and marketing consultancy that helps its corporate clients with business analysis, strategy and transformation. Activities include market research, customer survey, strategy development, action planning, market outreach and expansion, and more.

Associations Commons (AC) is K&K’s digital media that provides MICE intel and resources to companies, and trade and professional associations. It also provides MICE solution providers with global market reach. The purpose of these provisions is to create a well-connected MICE ecosystem, to help organisations raise the bar in planning and executing their meetings, incentive travels, conferences and events. The AC website is currently being developed, along with its weekly eNewsletter. Concurrently, its base of subscribers and advertisers are being built.