Marketing Executive

Cognita Asia currently operates 12 schools in 5 countries, with more than 15,000 students. While our schools are part of a Group, they are unique in many ways. In Cognita Asia, we have a robust regional team that supports our schools. The team is based in Singapore and provides centralized support across various functions. We are looking for dynamic individuals who thrive in a collaborative and inclusive environment.
The school now has an exciting opportunity for an experienced Marketing Executive with Camp Asia to join our fantastic team.
About Cognita
Cognita is a global leader in independent education. Founded in 2004, we are a growing community of 100+ schools in 16 countries - in Europe, North America, Latin America, Asia and the Middle East - serving more than 85,000 students. Each of our schools are proudly unique, however our collective purpose is to create an environment where everyone can, ‘Thrive in a rapidly evolving world’.

About the role
As a Marketing Executive, you will play a vital role in executing the marketing strategy and supporting the promotion of our Holiday Camp and Academy programs. Working closely with the Head of Camp Asia, cross-functional teams and external partners, you will drive initiatives that attract and engage customers, increase brand awareness, and maintain our leadership position in the market. We seek a marketing professional with a strategic mind, a creative spark, and the energy to thrive in a high-impact role.

Who we are looking for:

• Communication Skills: Exceptional written and verbal skills, with an ability to create engaging, persuasive content for a family-focused audience.
• Campaign Management: Skilled in planning and executing cross-channel campaigns, from ideation through to performance analysis and optimization.
• Creativity and Design Sense: Ability to conceptualize visually appealing marketing materials; familiarity with Adobe Creative Suite, Canva, or similar design tools is preferred.
• Project Management: Proficiency in managing multiple projects and meeting tight deadlines in a fast-paced environment.
• Data Analysis and Reporting: Strong analytical skills to interpret campaign data, identify trends, and make data-informed recommendations.
• Social Media Management: Practical experience managing platforms like Facebook, Instagram, and LinkedIn, with a strategic approach to growing engagement.
• Customer-Centric Mindset: Genuine interest in understanding our target audience—families and children—and a commitment to serving their needs through relevant, value-driven content.
• Proactive and Self-Motivated: Highly driven, with the initiative to take ownership of tasks and seek continuous improvement.
• Adaptability and Flexibility: Comfortable working in a dynamic, evolving environment where priorities may shift.
• Detail-Oriented: A keen eye for detail, ensuring accuracy and quality in all materials produced.
• Collaborative: A team player who values open communication and works well across departments to achieve common goals.

Benefits at Cognita:

• Annual Leave
• Open office concept
• Professional Development