Marketing Executive

About Us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Japan, Hong Kong SAR China and United States of America.

Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

The role

Reporting directly to the Singapore Marketing Manager, you will play a pivotal role in the overall marketing strategy across all omni channel touchpoints - including digital, retail and influencer pillars for Singapore. You will also be responsible for developing and executing campaign and content strategies to elevate Love, Bonito’s brand awareness, increase product visibility, and drive sales growth.

You will work closely with the HQ Marketing and Singapore Retail and Merchandising teams to develop brand moments, compelling content angles for product launches, and effective local marketing campaign levers to ensure overall business goals are attained.

You should have / be

• A passion for full-funnel growth with astute analytical acumen
• A genuine interest in fashion and general lifestyle and consumer products
• An ability to think & work strategically and systematically
• A self-starter, resourceful, proactive and hands-on approach
• Strong project management, multitasking and execution abilities
• Strong communication and persuasion skills to inspire and influence internal (HQ and Singapore) as well as external stakeholders
• Strong collaboration with cross-functional teams in driving campaigns and projects
• Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; Growth Mindset; We’re Better Together!

Main responsibilities

• Collaborate with Global Marketing and Creative teams to develop brand moments and effective marketing campaign levers aligned with overall business outcomes and brand objectives
• Plan and execute compelling, performance-driven and brand-led campaigns across multiple marketing touchpoints, ensuring a smooth customer journey online and in-stores
• Stay informed on evolving trends, social issues, and consumer behavior to identify and implement innovative campaigns and initiatives. This includes developing influencer strategies that encompass influencer and media seeding, content collaborations, and partnership campaigns, all designed to create impactful and engaging experiences.
• Coordinate with cross-functional teams to integrate campaign elements seamlessly across various channels and touchpoints
• Liaise with external partners and vendors for partnerships and collaborations
• Monitor performance metrics and provide actionable insights for continuous optimization and improvement

Critical success factors & key challenges

• Singapore (online and retail) performance: Traffic, NSBR, CR%, NC%, AOV
• Support in management of Singapore Marketing Budget
• Support in local campaigns & content project execution

Minimum Requirements

• 1-2 years of relevant work experience in marketing or communications with an omnichannel or direct-to-consumer brand marketing or communication role, or from an advertising agency ideally in account management or account management-planner hybrid role
• Proficient with the entire marketing mix – you have a good knowledge of how and when to leverage different marketing channels for brand activation
• Solid hands-on experience on how to plan an end-to-end marketing rollout for new campaigns
• Strong project management skills with the ability to manage multiple priorities and deadlines
• Excellent communication and collaboration skills, with the ability to work effectively across diverse teams and stakeholders
• A performance-driven attitude with a hunger for results
• Analytical mindset with a focus on data-driven decision-making
• A high degree of professionalism, work ethic, judgement and keen attention to detail
• A Love, Bonito ambassador who believes in and embodies our culture and core values
• Relevant degree in business, marketing communications or other relevant fields

1. Flexible Work Arrangement

• Work from anywhere!
• Hybrid work and adjustable hours - as long as present during our core working hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement, Mental wellness support)

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme