Marketing & Events Executive

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

Crimson Education is a Series C, global EdTech startup founded in 2013 with the idea that through personalized education and technology, we can transform students into the world leaders of tomorrow. We’re now in 28 markets and have an ambitious team of 700 that’s rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathway.

Purpose of Role

You will drive and increase revenue generated from events, through increasing local awareness and targeted lead generation. The ideal candidate will be able to build rapport easily, be customer-obsessed, and have a growth mindset.

This is a hybrid full-time position, based in Singapore. Regret that we are unable to offer visa sponsorship for this role.

What are the main responsibilities for this role?

• Supporting the development of Crimson’s Singapore Marketing strategy with a focus on increasing lead generation and conversion.
• Designing and creating cross-platform bilingual (English & Mandarin) print, digital and social media marketing collateral.
• Generating event marketing ideas and owning marketing initiatives and automation. Driving quality leads into consultations with the local sales team.
• Manage and execute webinars & in-person marketing events, seminars and public relations activities from inception to completion.
• Monitoring lead generation and conversion across all marketing initiatives to ensure campaign optimisation and market growth.
• Liaise with the local sales team to create effective pitching, track the sales funnel and receive feedback to ensure that the ongoing marketing activities are bringing in sales opportunities.
• Administrative support: Including (but not limited to) purchasing of collaterals, payment processing, market analysis, event logistics and social media management.
• Any other duties as required by line manager or department head.

What skills and experience are required?

• 1-2 years of marketing and/or industry experience
• Bachelor’s degree in marketing, communications or a related field, and/or equivalent job experience in marketing with a preference for experience in the education space.
• Strong English and Mandarin reading, writing and speaking skills with a good sense for visual branding and design.
• Experience in industry-standard design and video editing software, such as Adobe Creative Suite (Photoshop, Illustrator), Canva or iMovie.
• Knowledge of project management, marketing automation platforms and social media marketing tools a plus
• Knowledge of the US/UK university admission process will be an advantage
• Ability to work flexible hours when necessary

Why work for Crimson?

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work
• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year
• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!
• Psychologist on staff
• Insightful fireside chats and workshops to help support our high performing and ambitious team
• Radical Candor is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If you're passionate about growing in a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!