Marketing & Event Assistant Manager

We are looking for a self-driven, innovative, and collaborative Marketing and Events Assistant Manager to help drive growth story. This role encompasses strategic thinking, meticulous planning, and hands-on execution across various marketing and events aspects to drive business growth and brand success.

Responsibilities:

• Develop strategies for maximizing brand visibility, recognition and engagement during trade shows and/or for overall branding
• Conceptualize, plan, and execute engaging events aligned with the brand's image and goals
• Develop and implement effective public relations launch strategies for new products, services, or initiatives while evaluating the success through post-event analysis
• Cultivate media relationships to secure coverage and manage press releases. Build and maintain relationships with journalists, bloggers, and influencers
• Craft clear and compelling copy for various mediums, including social media, blog posts, and newsletters
• Act as a spokesperson for the brand and facilitate media interviews when necessary. Act swiftly to manage and mitigate potential public relations crises
• Develop and implement a robust CRM loyalty program to enhance customer retention and engagement. Analyse customer data to tailor loyalty initiatives for maximum impact
• Devise and execute digital marketing campaigns while establishing partnerships to generate leads for hair services & trade events to drive sales
• Optimize promotional activities to increase footfall and customer satisfaction
• Utilize social media, and other digital channels to drive online engagement

Requirements:

• A good degree in marketing, business, or a relevant field
• Preferably with at least 3 - 5 years of experience in the FMCG or beauty industry
• Proven experience in marketing roles, with a strong background in trade and retail marketing, branding, lead generation & CRM
• Basic proficiency in spoken and written Chinese required for effective communication with overseas counterparts
• Excellent communication, interpersonal and leadership skills
• Results-oriented, resourceful and able to work independently and with teams in a fast-paced environment