Marketing Director (Sales and events)

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LABRADOR HILL PTE. LTD.
Singapore
SGD 100,000 - 125,000
Be among the first applicants.
Yesterday
Job description

As a Marketing Director, you will be responsible for overseeing the strategic direction of our event sales and marketing initiatives. You will play a crucial role in expanding our brand presence, maximizing revenue, and delivering exceptional client experiences.

Responsibilities:

  • Develop and implement a comprehensive marketing and sales strategy to drive event bookings and business growth;
  • Identify new revenue opportunities, partnerships, and market trends to strengthen our competitive position;
  • Set and achieve sales targets and KPIs, ensuring sustainable growth in event sales;
  • Lead the development of innovative marketing campaigns to enhance brand awareness and attract premium clients;
  • Oversee digital marketing, content strategy, and PR efforts to strengthen the company’s industry presence;
  • Represent the brand at high-profile networking events, trade shows, and industry conferences;
  • Build and maintain strong relationships with corporate clients, wedding planners, and event organizers;
  • Develop premium event packages and tailor solutions to meet client needs while optimizing profitability;
  • Lead, mentor, and inspire a team of marketing, sales, and event professionals to achieve business objectives;
  • Foster a culture of creativity, collaboration, and continuous improvement within the department;
  • Stay ahead of industry trends, competitor activities, and emerging technologies to drive innovation; and
  • Introduce new business development initiatives to expand market reach and revenue streams.

Requirements:

  • Degree in marketing, business, communication or a related field;
  • More than 5 years of experience in event sales, hospitality or luxury services;
  • Proven leadership experience, with a track record of successfully managing marketing and sales teams;
  • Exceptional strategic thinking and business acumen, with a focus on revenue generation;
  • Strong negotiation and relationship-building skills, with the ability to engage high-profile clients and partners;
  • Proficiency in digital marketing, brand management, and data-driven decision-making; and
  • Ability to thrive in a fast-paced, high-pressure environment.
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