MARKETING DIRECTOR

Job Responsibilities

1. Developing and implementing a marketing strategy to drive the business forward
2. Analysing key marketing performance metrics and providing market research, forecasts, competitor analyses, campaign results and consumer trends
3. Adjusting the marketing plan in light of the above and formulating unique insights to better understand the consumer and contribute towards the overall business strategy
4. Providing tools and materials for the effective functioning of the sales team
5. Advising on the development of the corporate brand
6. Identifying new business opportunities and providing actionable plans to the marketing department and sales teams, ensuring the continuous improvement of the company’s marketing efforts
7. Overseeing the management of annual marketing budgets
8. Building strong relationships with managers across the business
9. Delivering an overview of all marketing activities aiming to drive awareness and sales – ranging from digital, print, media and social media to market research and direct marketing
10. Overseeing coordination with external agencies
11. Providing development opportunities and guidance for the marketing team and marketing manager on work priorities, budgets, and resources

Minimum Requirements

1. Can work on public holidays
2. Can work on shifts/change of shifts
3. Can work and stand for long hours
4. At least 10 years of experience
5. Has relevant diploma/degree
6. Has CEI license