Marketing Coordinator / Data Analyst (SQL)

We are looking for a highly motivated individual eager to advance their career in marketing operations, supporting our team of marketing managers. Working across various programs, you’ll have the opportunity to learn from a dynamic group of marketers committed to sharing their knowledge and fostering career growth. This role offers an excellent opportunity for professional development in marketing operations, including involvement in ad-hoc tasks.

Key Responsibilities:

Project Management:

• Manage incoming requests from the ASEAN Field Marketing Team.
• Ensure all project requests include necessary details and content for the field marketing operation team, meeting SLAs.
• Collaborate with the ASEAN Field Marketing Team and the Field Programs Team to understand capacity and allocate resources effectively.
• Complete allocated requests efficiently, effectively, and within the agreed deadline.

Event Operations:

• Create pre-event target audience strategy and insights.
• Oversee the event technology platform to ensure seamless integration and functionality.
• Manage registration systems, event apps, and other event technology tools.
• Provide technical support and troubleshooting during events to ensure smooth operation.
• Oversee data operations related to event registration and attendance tracking.
• Manage post-event communication lead management, delivering priority leads within 24 hours post-event.

Data Quality:

• Ensure data compliance with relevant ASEAN legislation.
• Address data quality issues affecting business, such as duplicate records and incomplete information.
• Provide monthly database health insights for ASEAN.

Data Coordination:

• Check and update fields for data import Excel ROE.
• Conduct list scrubbing.
• Support data analysis with uploads and data splitting for large events.
• Create DE in Marketing Cloud based on CRM reports.
• Build Org62 Reports.
• Update campaign member status in CRM campaigns.

Leads Management:

• Own and understand the lead process, from Web-to-lead form to Leads Object.
• Manage lead assignment rules and lead queues.
• Handle list imports and record updates.

Preferred Qualifications:

• Proficiency in SQL, specifically T-SQL or SQL Server 2008.
• Experience in strategic event support.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field preferred.
• Proven experience in event management, preferably in a corporate environment.
• Strong organizational and project management skills, with the ability to manage multiple tasks simultaneously.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Proficiency in data analysis and experience with CRM systems (e.g., Salesforce) is a plus.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

Interested candidates may apply through the application system. We regret to inform only shortlisted candidates will be notified.