Marketing Communications Manager

We are looking for a dynamic, detail-oriented, digitally savvy communications and multi-tasker to join our team as a Marketing Communications Project Manager.

You will be managing and executing a multi-channel strategy involving marketing and communications campaigns and initiatives, reporting to the Head of Marketing Communications. The primary goal is to promote and build ERA brand affinity, increase internal and external customer engagement, improve marketing ROI, and ensure the effectiveness and efficiency of campaigns to support ERA's business and growth. You should have experience working with commercial and functional teams to leverage content and localize and implement marketing activities. You will need to collaborate with Social Media, Creative, PR and other marketing verticals such as Events, Partnership, and Project Management.

If you thrive in a fast-paced environment, love managing multiple projects, and have a passion for marketing strategy, content creation, and execution, we want to hear from you!

Job Responsibilities:

Project Planning, Management & Execution

1. Develop, own, and execute key Marcomm campaign projects while collaborating with cross-functional business units, external stakeholders, and third-party agencies/vendors to deliver value, and improve outreach and engagement.
2. Develop 360-degree marketing and communication strategies, especially on digital, social and website content, to expand the digital footprint and brand awareness locally and regionally, including content marketing initiatives.
3. Develop detailed project plans, timelines, and budgets, ensuring efficient resource allocation.
4. Manage Marcom deliverables and requirements for all internal and external communications for ERA events.
5. Oversee and execute the overall marketing communications plan in order to improve ERA branding, customer engagement, and campaign ROI.
6. Monitor project progress, troubleshoot issues, and ensure deadlines are met.

Cross-Functional Collaboration

1. Manage projects for developing and producing deliverables such as creatives, print, digital, web, newsletters, and sales collateral using in-house or third-party vendors.
2. Manage and support all ERA corporate communication and branding initiatives.
3. Collaborate with various stakeholders to identify marketing needs, campaigns, and content.
4. Support ERA's commercial and functional teams in communication initiatives.

Campaign Content Planning & Creation

1. Develop and manage a content calendar to support marketing campaigns, brand awareness, and lead generation.
2. Write compelling marketing copy for digital and offline channels, including social media, websites, direct messaging, advertisements, and sales collaterals.
3. Work closely with designers, videographers, and other creative professionals to produce high-quality visual and multimedia content.
4. Ensure all content aligns with brand guidelines, tone of voice, and campaign objectives.

Performance Tracking, Optimization & Reporting

1. Define KPIs and measure the effectiveness of marketing campaigns.
2. Analyze performance data, generate reports, and provide insights for optimization.
3. Continuously refine marketing strategies based on data-driven decisions.
4. Monitor market trends, opportunities, and insights to identify opportunities.
5. Identify process bottlenecks and propose solutions for more efficient project execution.

Ideal Candidate:

1. Bachelor's degree, preferably in Communications or Marketing.
2. 4 to 6 years of experience in marketing project management, campaign execution, or a related role.
3. Experience in delivering full marketing spectrum (ATL and BTL), with strong knowledge of marketing channels, including digital, social media, content, and events.
4. Able to develop compelling messaging based on target segmentation, customer workflow, personas, and key purchase drivers.
5. Proven experience managing multiple projects with strict deadlines.
6. Excellent communication, organizational, and problem-solving skills.
7. Good knowledge of digital channels and metrics: web traffic, analytics, and content optimization are a plus.
8. Able to prioritize and work under tight deadlines in a fast-paced environment.
9. Ability to work independently and collaboratively with a variety of stakeholders.
10. Excellent project and time management skills. Capable of prioritizing, multitasking, and managing multiple projects in order to deliver measurable results.
11. Enthusiastic about the Real Estate Industry is a plus.
12. Independent, driven, positive, proactive, and have a growth mindset.
13. Excellent command of the English language (written and spoken).
14. Excellent writing, content development, and storytelling abilities.