MARKETING COMMUNICATIONS & EVENTS EXECUTIVE

The Marketing Communications & Events Executive works closely with the internal marketing team and/or stakeholders to achieve specific company objectives set by the Head of Marketing, such as increasing digital sales, lead generation, brand engagement and conversions. You will be the key person in charge of executing the marketing campaigns, which includes:

Job Description:

Event Management

• Independently plan and organize events and exhibition activations from conception to completion.
• Lead the on-ground execution of events and activations, troubleshooting real-time issues.
• Manage logistics, coordinate remote support, and oversee on-site activities to ensure smooth execution and troubleshooting during events.
• Build strong relationships with vendors, venues, and stakeholders, serving as the primary contact during activations.
• Identify new opportunities to engage customers, acquire new users, and showcase brand products and values.
• Optimize event planning to align budgets with marketing goals while maintaining high-quality execution.
• Collaborate with cross-functional teams (Marketing, Pre-Sales, Sales, Product Manager) and external partners (technology partners, business partners, agencies) to curate exciting activations that reflect our brand’s uniqueness.
• Prepare post-event reports of marketing campaigns.

Digital Marketing & Content Support

• Assist in creating and executing engaging marketing campaigns and social media content across the Group’s platforms.
• Help create engaging short-form video content to boost brand awareness and showcase initiatives.
• Maintain a consistent brand voice and tone across all activations and content channels.
• Support social performance tracking, including social listening and market research, to stay informed of trends.
• Assist in developing engaging EDM campaigns and promotional materials, including blog posts, case studies, white papers, product sheets, direct mailers, newsletters, and press releases.
• Manage the monthly social media and marketing calendar, including content scheduling, promotional timelines, and event coordination.
• Explore new platforms to enhance brand visibility and audience engagement.
• Monitor and actively engage in social media discussions to foster community growth.
• Analyse market trends and competitor activities to identify opportunities and suggest improvements.
• Support the creation and execution of targeted email campaigns and promotional materials to drive sales and website traffic.
• Track, analyse, and report on key digital marketing metrics (e.g., impressions, unique visits, followers, clicks, sales).
• Assist in updating website content and copy to ensure consistency across the Group’s platforms.

Skills and Other Requirements:

• Ability to work independently with strong communication and interpersonal skills.
• Able to multi-task, prioritize, and thrive in a fast-paced environment.
• Creative thinker with a passion for developing innovative ideas and solutions.
• Positive attitude, strong presentation skills, and copywriting ability.
• A desire to elevate our brand and reach new audiences.
• Excellent project management and organizational skills for handling multiple tasks.
• Proficiency in WordPress and social media platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube etc).