Marketing Business Development Manager

Job Description: Business Development Manager at a Marketing Agency

Position: Business Development Manager
Reports to: CEO
Job Type: Full-time
Department: Business Development

Job Overview:

We are seeking an experienced and results-driven Business Development Manager to lead the growth of our marketing agency by expanding our client base and fostering strategic partnerships. As part of a dynamic and talented team of digital marketers, the Business Development Manager will play a key role in driving revenue, identifying new opportunities, and developing long-term relationships internally and externally with clients.

Key Responsibilities:

Client Acquisition and Relationship Building:

1. Identify, target, and secure new business opportunities within the marketing space.
2. Build and nurture strong, long-term relationships with clients, both prospective and existing.
3. Meet with potential clients to understand their marketing needs and present tailored solutions.
4. Develop proposals, negotiate contracts, and close deals to meet revenue goals.

Collaboration with Digital Marketing Team:

1. Work closely with the digital marketing team to understand service offerings and present solutions to clients.
2. Translate client needs into actionable marketing strategies, working with internal teams on project scope, timelines, and deliverables.
3. Ensure all projects meet deadlines.
4. Ensure smooth communication and alignment between the business development and digital marketing teams.

Market Research and Strategy:

1. Conduct market research to stay informed about industry trends, competitors, and client demands.
2. Analyze client data to uncover potential opportunities for growth, new services, or upselling.
3. Develop targeted business development strategies and plans to drive company growth.

Brand Representation and Networking:

1. Represent the agency at industry events, conferences, and networking opportunities.
2. Establish and maintain partnerships with key influencers, thought leaders, and industry experts.
3. Promote the agency’s brand and services through outreach, speaking engagements, and written materials (case studies, blogs, etc.).

Reporting and Forecasting:

1. Track business development metrics, such as lead generation, conversions, and revenue growth.
2. Provide regular reports to senior management on progress toward targets and forecast future opportunities.
3. Adjust business development strategies based on performance data and market changes.

Sales and Marketing Integration:

1. Coordinate with marketing teams to develop inbound marketing strategies that support lead generation and business development efforts.
2. Work with content creators to ensure marketing materials are aligned with the business development goals.
3. Provide feedback and insights to improve the agency’s marketing campaigns and content strategy.

Skills and Qualifications:

1. Experience:
   1. 3+ years of experience in business development, sales, or client management within the marketing or digital marketing industry.
   2. Proven track record of successfully acquiring new clients and meeting revenue targets.
   3. Experience managing a team and working in collaboration with digital marketing experts.
2. Skills:
   1. Strong understanding of digital marketing strategies (SEO, PPC, content marketing, social media, etc.).
   2. Excellent communication, negotiation, and presentation skills.
   3. Ability to build and maintain professional relationships with clients and partners.
   4. Solid understanding of market research and competitive analysis.
3. Qualities:
   1. Goal-oriented, driven, and results-focused with the ability to work independently and as part of a team.
   2. High level of organizational skills and attention to detail.
   3. Proactive problem-solving skills and the ability to think strategically.
4. Education:
   1. Bachelor’s degree in Marketing, Business, or a related field (preferred).

Benefits:

1. Competitive salary and performance-based bonuses.
2. Professional development opportunities.
3. A collaborative and creative work environment.