MARKETING, BRANDING AND BUSINESS DEVELOPMENT MANAGER

Job description:

The Marketing, Branding & Business Development Manager sets the marketing, sponsorship and business development direction of SCF. Together with the Events and Programme Manager, he/she creates a concerted plan to drive a vibrant calendar of events sanctioned by SCF.

He/she is accountable for conceptualising SCF branding and business development plans, sponsorship management and digital communications strategies.

He/she is responsible for managing the department budget and developing the department policies and governance matters.

The Marketing, Branding & Business Development Manager reports to the General Manager (GM).

Responsibilities:

1. Branding and Business Development
   1. Accountable for conceptualising, developing and executing SCF’s branding strategies to enhance the SCF’s image and profile.
   2. Identify and pursue new business opportunities and partnerships to support SCF’s growth and sustainability.
   3. Collaborate with other departments to create and implement promotional campaigns that align with SCF’s mission and goals.
   4. Conduct market research to understand trends and opportunities for brand development.
   5. Create leads to increase current revenue channels and explore business opportunities to generate income through courses, programmes and grants.
2. Sponsorship Management
   1. Accountable for identifying and securing potential sponsors and partners.
   2. Develop and manage sponsorship proposals and agreements, ensuring deliverables are met and relationships are maintained.
   3. Oversee the execution of sponsorship agreements and track the performance and impact of sponsorships.
   4. Foster and maintain strong relationships with existing sponsors and partners to ensure continued support and collaboration.
   5. Develop SCF’s fundraising efforts.
3. Communication Strategies
   1. Accountable for creating and implementing communication strategies, including social media, email marketing, and website management, to engage with the community and promote SCF events and initiatives.
   2. Develop engaging content for digital platforms, including social media posts, newsletters, and website updates.
   3. Analyse digital communication metrics and adjust strategies to optimise effort.
   4. Stay updated with digital marketing trends and technologies to ensure SCF’s communication strategies are innovative and effective.
   5. Handle all public relations efforts and media interest, strengthen and build the awareness of the sport and SCF, and ensure the communication is consistent, accurate and prompt with all stakeholders.
4. Budget and Policy Management and Governance
   1. Responsible for preparing and managing the marketing and business development budget, ensuring alignment with SCF’s overall budget.
   2. Monitor expenditures and ensure all marketing and sponsorship activities adhere to budgetary guidelines.
   3. Develop and enforce policies related to marketing, branding, and sponsorship activities to ensure consistency and compliance with SCF’s governance standards.
   4. Provide regular reports and updates on budget performance and policy adherence to the General Manager.
5. People Management
   1. Accountable and responsible for the overall talent management of the Marketing team. This includes the development and retention of the team members, to ensure organisational vision and targets are met, and values lived.
6. Other Responsibilities
   1. To attend SCF Board meetings (if required) and all marketing-related meetings.
   2. To submit reports on progress made in the specified areas of responsibility.
   3. To submit all other reports and statistics as and when required.
   4. To undertake additional tasks and responsibilities as required by the SCF.

Qualifications/Technical Requirements/Experience:

1. Preferably a Bachelor’s degree in Business Administration/Marketing (or related discipline), excellent verbal and written skills.
2. 3 - 5 years related experience, preferably in a management position in marketing, business development or fundraising/sponsorship.
3. Experience in executing a branding/re-branding campaign.
4. Excellent planning, organisational and budgetary skills and the ability to prioritise appropriately to meet deadlines.
5. Applicants who do not meet the above qualifications/requirements are welcome to apply and will be assessed based on experience and suitability.

Other requirements:

1. A proactive and motivated team player who thrives in a challenging and fast-moving environment.
2. Possesses interpersonal and management skills to successfully motivate people to believe in SCF’s vision.
3. Works effectively with people and shows respect and sensitivity to their needs.
4. Strong desire and passion to excel at whatever task at hand; seeking to achieve world-class levels of professionalism and quality standards.
5. Able to identify strengths/weaknesses and opportunities for improvement, constructively challenge traditional assumptions and methods.
6. Actively accommodates and implements change initiatives.
7. Demonstrates strong written and verbal communication skills in the English language.
8. Able to conceptualise and submit proposals, reports and programmes independently.
9. Able to work on weekends and beyond office hours.

• Flexible hours available
• More than 4 years of relevant work experience required for this role
• Working rights required for this role
• Expected start date for role: 01 December 2024
• Expected salary: $4,000 - $6,000 per month