Marketing Automation and Operations Specialist

We're looking for a Marketing Automation and Operations Specialist to join our team in Singapore as part of our Marketing function.

Your Role:

You will be the go-to person for the Money20/20 Asia Marketing team for the delivery and execution of digital marketing campaigns on Marketo and acts as the key link between the brand and the key functions of the Ascential Digital Marketing team. This role reports to the Ascential Marketing Automation Manager with a dotted line to the Operations Marketing Manager and to the Money20/20 Asia Marketing Director.

Key Responsibilities

1. Lead the development and execution of the email marketing programs, including audience, program creation, testing, scheduling and deployment, with ongoing evaluation for continuous improvement.
2. Oversee the setup, timely delivery, and specification compliance of creative and digital assets (e.g., emails, forms, landing pages) for activation.
3. Initiate campaign/program kick-off sessions with internal contributors and stakeholders.
4. Ensure accurate naming conventions and UTM parameters for Marketo programs and assets, ensuring consistency and ease of reporting.
5. Monitor campaign delivery timelines, escalating blockers or delays as needed.
6. Provide regular status reports on campaign/program progress, tracking against deadlines, and perform ad hoc data analysis as required.
7. Collaborate with other teams including the paid media team, the data team and the Digital Analytics teams to ensure multi-channel program delivery.
8. Manage requests submitted by the Marketing team through Monday.com (workflow management tool).
9. Work with the Marketing and Digital Marketing team to document learnings from programs/campaigns.
10. Support the coordination and delivery of all Digital Marketing activities and programs for the Money20/20 Asia brand supporting the regional Marketing team.
11. Translate strategic plans into operational workstreams.
12. Ensure risk is mitigated and communicated to stakeholders.

Your Experience

1. Marketo expertise is essential, with a Marketo Certification being highly preferred.
2. Proficiency in Salesforce is required.
3. Extensive, proven experience in digital marketing operations and automation.
4. Strong background in building B2B audiences in Marketo, utilizing advanced and complex filters at both the company and individual levels.
5. Expertise in developing templated email programs and scaling activities through targeted audience segmentation. Skilled in Marketo email campaign reporting and creating precise, targeted lists for telesales teams.
6. Broad exposure to a variety of marketing tactics, including emails (mandatory), webinars, and trade shows.
7. Ability to lead multiple projects simultaneously in a fast-paced, deadline-driven environment.
8. Strong operational capabilities, with a project management mindset to oversee several initiatives concurrently. Experience with project management tools such as Monday.com is essential.
9. Excellent communication skills, with the ability to simplify and explain complex issues to a diverse range of stakeholders.

Who are we?

Money20/20 is the world’s leading premium content, sales and networking platform for the global money ecosystem. From in-depth analytics to inspirational speakers, our world-class insight and networking opportunities help our customers stay ahead – powering strategies and switching mindsets. The future promises a faster, smoother, more connected money ecosystem. Money20/20 promises the clearest, sharpest vision of what’s next.

Why Choose Us?

1. Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely.
2. Time out: 20 days of holiday per year plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
3. A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares.
4. Private Medical Insurance & Life Assurance.
5. CPF, helping you set aside funds to build a strong foundation for retirement.
6. Access to either our commission, bonus or profit share schemes, dependent on the role.
7. Employee assistance programme.
8. Volunteering opportunities.
9. Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.