Marketing assistant

Key Responsibilities:

KOL/Influencer Marketing:

Identify and engage suitable KOLs/influencers aligned with brand values and target audience.

Develop and manage collaboration strategies, coordinating campaigns and monitoring performance.

Build and maintain strong relationships with KOLs, influencers, and agency partners to foster brand advocacy.

Social Media Management:

Develop and implement social media strategies across platforms (e.g., Instagram, Facebook, TikTok) to enhance brand awareness and engagement.

Create, curate, and schedule engaging content in alignment with the marketing calendar, ensuring consistency in brand tone and messaging.

Monitor, analyze, and report on social media metrics, making data-driven adjustments to improve reach and engagement.

Content Development & Campaign Support:

Support marketing campaigns by creating marketing materials, including digital assets, graphics, and video content.

Collaborate with cross-functional teams to align content with broader marketing objectives and promotions.

Assist in planning and executing seasonal and promotional campaigns to drive awareness, traffic, and conversions.

Market Research & Analysis:

Conduct market research to stay updated on industry trends, competitor activities, and consumer preferences.

Analyze and interpret data from campaigns, presenting actionable insights and performance summaries to optimize future strategies.

Administrative & Support Tasks:

Assist in budgeting, invoicing, and tracking KOL and social media marketing expenses.

Coordinate with external partners, agencies, and suppliers to facilitate project execution.

Provide administrative support to the marketing team as needed, helping ensure smooth day-to-day operations.

Qualifications:

2+ years of experience in digital marketing, social media, or influencer marketing.

Strong knowledge of social media platforms, influencer marketing, and content trends.

Excellent verbal and written communication skills.

Strong organizational skills, with the ability to manage multiple tasks and meet deadlines.