Marketing and Events Executive

Our client is an edtech company that has rapidly grown a mission-driven team who are dedicated to building the education system for the 22nd century. Their network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.

Responsibilities

• Supporting the development of Singapore Marketing strategy with a focus on increasing lead generation and conversion.
• Designing and creating cross-platform bilingual (English & Mandarin) print, digital and social media marketing collateral.
• Generating event marketing ideas and owning marketing initiatives and automation.
• Driving quality leads into consultations with the local sales team.
• Managing and executing webinars & in-person marketing events, seminars and public relations activities from inception to completion.
• Monitoring lead generation and conversion across all marketing initiatives to ensure campaign optimisation and market growth.
• Liaising with the local sales team to create effective pitching, track the sales funnel and receive feedback to ensure that the ongoing marketing activities are bringing in sales opportunities.
• Providing administrative support including (but not limited to) purchasing of collaterals, payment processing, market analysis, event logistics and social media management.
• Performing any other duties as required by line manager or department head.

Requirements

• 3+ years of marketing and/or industry experience.
• Bachelor’s degree in marketing, communications or a related field, and/or equivalent job experience in marketing with a preference for experience in the education space.
• Strong English and Mandarin reading, writing and speaking skills with a good sense for visual branding and design.
• Experience in industry-standard design and video editing software, such as Adobe Creative Suite (Photoshop, Illustrator), Canva or iMovie.
• Knowledge of project management, marketing automation platforms and social media marketing tools is a plus.
• Knowledge of the US/UK university admission process will be an advantage.
• Ability to work flexible hours when necessary.