Marketing and Communications Manager

COMO Metropolitan Singapore is located in the heart of Singapore on Bideford Road. It is part of COMO Orchard, COMO Group’s newest immersive experience building which is the most complete iteration yet of the vision that brings together COMO Group’s hospitality, fashion, wellness and cuisine into one inspiring location. COMO Metropolitan Singapore’s 156 rooms and suites are spread over 11 floors with a rooftop pool bar that is exclusively for hotel guests. COMO guests also enjoy preferred access to some of the hottest tables in town including the first patisserie in Asia from renowned pastry chef Cedric Grolet, the Michelin-starred Korean steakhouse COTE and COMO Cuisine. The building also features a multi-label fashion retail space curated by Club 21 and a new flagship urban wellness space by COMO Shambhala. The result is an inspiring gathering place for innovators and creatives with a passion for the COMO-curated life.

Job Summary

To support with marketing and communications across COMO Metropolitan Singapore. On-property presence required. The role will focus on marketing campaigns, social media, brand collaborations, events and communications, in order to drive brand awareness and engagement to the hotel. The role reports directly to the hotel’s Director of Sales and Marketing.

Main Tasks/Responsibilities:

• In charge of the overall marketing strategies for the hotel to drive business, including but not limited to rooms and F&B revenue.
• Collaborate with Business Units (BU’s) to align marketing strategies across the organization.
• Responsible for the overall integrated marketing strategy:
• Driving external positioning and brand identity,
• Ensure alignment with the sales strategy and plans,
• Collaborates closely with the Sales, PR & Communications, Copywriting & Content, and creative teams to ensure a holistic integration including digital marketing, social channels, CRM and related assets.
• Develop a measurements framework to demonstrate attribution to brand-lift and sales.
• Manage our creative services, design and strategic support resources; collaborating closely with the Sales, PR & Communications, Copywriting & Content, Creative teams and Corporate Sales & Marketing teams to develop the overall content marketing plans.
• Manage the team to develop and execute our collaterals including consumer, industry, trade, and corporate.
• Strategic planning, alignment, development and execution of hotel’s communication plans.
• Execute digital marketing strategies across all areas, including but not limited to rooms, F&B, and events.
• Develop CMS Marketing Policies and Procedures.
• Manage and control marketing budgets.

Extra Duties

From time to time you may be asked to undertake duties that are not included in this job description. You should agree to undertake these duties as long as the request is reasonable and will not affect your health, safety or security.

Requirements:

• Education degree within Hospitality or Marketing & Communications
• A minimum of 5 years’ experience in a Hotel Marketing and/or Communications role and/or Events Management role
• Experience in the luxury travel industry preferred
• Fluency in English oral and written with excellent writing skills
• Experience with developing a social media calendar, copywriting and collaborations with influencers/content creators
• Excellent communication skills
• The ability to write a press release
• A self-starter and team player
• Proven record in being able to organize, plan and prioritize and manage own time