Market Research Analyst (Business | Data)

Market Research Analyst (Business | Data)

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ST Engineering is a global technology, defence and engineering group with offices across Asia, Europe, the Middle East and the U.S., serving customers in more than 100 countries. The Group uses technology and innovation to solve real-world problems and improve lives through its diverse portfolio of businesses across the aerospace, smart city, defence and public security segments. Headquartered in Singapore, ST Engineering ranks among the largest companies listed on the Singapore Exchange.

Join our Cyber Team

We are an industry leader in cybersecurity with over two decades of experience, delivering a holistic suite of trusted cybersecurity solutions to empower cyber resilience for government and ministries, critical infrastructures, and commercial enterprises. We offer robust cyber-secure products and services in cryptography, cybersecurity engineering, digital authentication, SCADA protection, audit and compliance.

We are seeking an exceptional market research, customer data and business analyst with experience in both primary and secondary research to develop, analyze, synthesize and communicate actionable insights to help the company understand what products people want, who will buy them, and at what price. The ideal candidate should also be able to collect, analyze, and interpret data related to customer behavior to help make informed business decisions.

Responsibilities

Market Research Analyst

• Provide inputs and perspective on product and market research availability as it pertains to specific initiatives.
• Generate market research reports for product management, marketing, and sales.
• Develop a broad and rich understanding of key industry/company trends by leveraging secondary data sources to help monitor and diagnose brand/category and address business issues and information needs.
• Proactively mine/analyze available data sources to further the team's understanding of the business/market, develop hypotheses, and identify insights.

Conduct Research

• Build detailed profiles of existing and target customers.
• Assess target markets, including estimating market size and identifying key market traits, drivers, challenges, and opportunities.
• Analyze competitors across market segments.
• Understand customer behavior, preferences, and business conditions/pricing through surveys, interviews, and online research.
• Manage external resources/vendors to execute market research, design and develop questionnaires, and run data analysis.

Customer Data Analyst

• Act as custodian of customer data to acquire and enrich the organization’s database profiling with firmographic data.
• Standardize customer contact information to improve delivery rates, campaign performance, and analysis opportunities.
• Assist in the analysis of demographics to better target regional product offerings.
• Run customer analytics to identify, attract, and retain the most profitable customers.
• Work with the marketing manager to develop and implement trigger-based client contact strategies.
• Design and build processes to execute and automate campaign strategies.
• Oversee back-end reporting and analysis for direct mail and media campaigns.

Business and Sales Analyst

• Research and evaluate areas of opportunity for revenue growth and cost reduction for specific market segments.
• Conduct quantitative analysis including ROI, trending, and forecasting.
• Collect sales records, analyze sales performance metrics, and generate reports.
• Guide sales reps in entering accurate forecasts in the sales force.
• Communicate sales reporting & sales forecasting to Senior management.
• Analyze product line operations to determine profitability and establish baselines for action.
• Develop models and reporting structures that identify costs per unit.

Requirements

• Minimum 5 years of experience in customer insights/custom market (B2B) research.
• Well-developed knowledge of a wide range of custom research methodologies and techniques.
• Proficient in MS Excel, statistical software, data collection methods, and fluent with SQL/BI/Visualization tools/Tableau.
• Desired experience in data mining and advanced regression modeling.
• Vibrant and energetic attitude, with a willingness to perform and get things done.

ST Engineering believes in fostering a culture where team members are encouraged to overcome challenges, explore new ideas, and work together to succeed. We value individuals who are determined to push beyond the boundaries and have a thirst for knowledge, continuous learning, and self-improvement.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Human Resources Services