Marcoms Executive (12 months), NUS Libraries

Reporting to the Marketing Communications and Business Development Cluster Head, this position will be a temporary 12-month maternity cover, primarily supporting and assisting the Cluster Head as the Marcoms liaison with NUS Museum. Duties entail:

1. Stewarding Brand Identity: Steward the application of a consistent brand identity, positioning and guidelines across all Marcoms and Development work for NUS Museum.
2. Marketing Communications Activities: Drive comprehensive marketing communications activities to build the branding of NUS Museum and its component units. This includes:
1. Campaign Development & Execution: Design and execute comprehensive, full-funnel marketing initiatives to grow awareness, engage audiences, drive visitorship and utilisation. Manage publicity campaigns/outreach and ensure effective rollout of campaign materials across internal and external channels.
2. Digital Comms Management: Manage NUS Museum’s digital channels and media platforms to drive awareness, consideration and commitment to NUS Museum’s various programmes and services. This includes social media channels, websites, email databases, electronic direct mailers, and blogs. Implement and optimize online management and monitoring tools. Conceptualise and produce copy and creatives for all marketing and development collaterals. Plan and manage digital media buys across different platforms, including search engines, display networks, social media and video ad networks.
3. Community Engagement: Formulate and drive direct outreach efforts to key audiences. Develop meaningful events to target and engage key audiences for NUS Museum. Manage interactions and engagement with interest groups and key opinion leaders to generate goodwill and groundswell of support for NUS Museum.
4. Media Management: Liaise with media outlets and channels – on campus and beyond – to secure editorial coverage. This includes production of media collaterals, such as press releases, factsheets, and photographs. Leverage existing media relationships and cultivate new contacts.