Manager, PR & Client Services

As a Manager, you are responsible for initiating, developing, and managing appropriate communication strategies and programmes to achieve clients’ objectives and be responsible for their overall successful implementation and management.

Responsibilities

Account Management

1. Day-to-day management of account, including WIP meetings, according to agreed programme and scope of work
2. Fully familiarise oneself with clients’ business and related industry, client contacts, and clients’ internal communication processes
3. Prepare and submit on time all client meeting contact reports
4. Prepare client monthly activity reports detailing all activities carried out for the month
5. Ensure all materials and reports submitted to clients are timely, accurate, error-free and approved by account lead (account consultant or director)
6. Oversee and sign-off on all materials and reports for client submission
7. Brief and manage third parties e.g. designers, photographers, event companies and vendors
8. Manage and oversee client events, logistics and coordination
9. Serve as account lead, manage client contact and correspondence
10. Provide accurate deliverables and budget estimates using the PRecious Communications Estimator for projects & retainers
11. Manage and track client deliverables and budgets to prevent over-servicing and ensure account profitability
12. Responsible for assembling the “best team” for client project or retainer
13. Proactively alert relevant director to any emerging client or budget issues
14. Oversee media monitoring, compilation of media clippings and media pitching
15. Build and cultivate relationships with the media and influencers
16. Brief clients’ spokesperson ahead of interviews

Client Management & Strategy Counsel

1. Contribute strategic and creative inputs for clients’ PR programmes, proposals and at client meetings
2. Provide client counsel, proactively build client trust and relationships
3. Develop long-term strategic plans / recommendations for clients, ensuring alignment and integration with clients’ marketing and digital strategy and execution
4. Develop senior-level client programmes including thought leadership campaigns, key messages and positioning
5. Develop relationships with senior-level client contacts
6. Position the agency as a strategic partner to the client
7. Monitor and alert team and directors to emerging and potential PR or industry issues relevant to client
8. Prepare recommendations to forestall or capitalise on emerging PR or industry issues
9. Develop and present issues & crisis comm plans and strategies to clients
10. Prepare comms programme or project evaluation reports at appropriate intervals
11. Conduct periodic strategic comms programme reviews for clients and recommend adjustments if required
12. Assist in media training of clients
13. Understand the media landscape (e.g. knowing top media titles / journalists relevant to clients)

Content Development

1. Oversee and manage the quality of content development (writing skills, strategy) and provide final sign-off for content
2. Adapt and customise content for different audience and formats
3. Create hooks and create media / audience appeal (e.g. strong pitch, headline, caption)
4. Use narrative and composition skills to tell a story
5. Contribute to higher-level content (thought leadership, bylines, case studies, client or media endorsements, white papers, media roundtables, yearly planning, quarterly PR plans)
6. Create or develop KOLs programme specific to the needs of Corporate or Consumer accounts.

Team Work & Management

1. Live and advocate PRecious Principles
2. Manage, coach and train junior or new members
3. Offer and help others beyond own scope of work
4. Conduct performance appraisals, training and sharing sessions

Business Development & Management

1. Contribute in business development pitches and undertake research / intelligence gathering
2. Identify organic business opportunities from existing clients locally and across countries
3. Develop and cultivate leads for new business
4. Lead or co-lead in business development pitches
5. Coach team members in business development skills
6. Contribute to the management of the Singapore office including staff development, recruitment, identifying new growth areas
7. Work with Director bench on building, identifying and achieving new business pipeline and revenue goals

Minimum Requirements

• Bachelor’s degree in marketing, communications, or a related field with 5 - 7 years of experience
• Prior experience in a client-facing role in an agency (background in in-house corporate communications is also welcomed)
• Demonstrated ability to write and pitch stories effectively
• Experience in sustainability, energy, and finance would be advantageous
• Integrated experience in creating paid, earned, owned, and shared content
• Positive demeanor, adept at multitasking, and capable of working both independently and collaboratively within a team