Manager, PR & Client Services

As a Manager, you are responsible for initiating, developing and managing appropriate communication strategies and programmes to achieve clients’ objectives and be responsible for their overall successful implementation and management.

Responsibilities

Account Management

• Day-to-day management of account, including WIP meetings, according to agreed programme and scope of work
• Fully familiarise oneself with clients’ business and related industry, client contacts, and clients’ internal communication processes
• Prepare and submit on time all client meeting contact reports
• Prepare client monthly activity reports detailing all activities carried out for the month
• Ensure all materials and reports submitted to clients are timely, accurate, error-free and approved by account lead (account consultant or director)
• Oversee and sign-off on all materials and reports for client submission
• Brief and manage third parties e.g. designers, photographers, event companies and vendors
• Manage and oversee client events, logistics and coordination
• Serve as account lead, manage client contact and correspondence
• Provide accurate deliverables and budget estimates using the PRecious Communications Estimator for projects & retainers
• Manage and track client deliverables and budgets to prevent over-servicing and ensure account profitability
• Responsible for assembling the “best team” for client project or retainer
• Proactively alert relevant director to any emerging client or budget issues
• Oversee media monitoring, compilation of media clippings and media pitching
• Build and cultivate relationships with the media and influencers
• Brief clients’ spokesperson ahead of interviews

Client Management & Strategy Counsel

• Contribute strategic and creative inputs for clients’ PR programmes, proposals and at client meetings
• Provide client counsel, proactively build client trust and relationships
• Develop long-term strategic plans / recommendations for clients, ensuring alignment and integration with clients’ marketing and digital strategy and execution
• Develop senior-level client programmes including thought leadership campaigns, key messages and positioning
• Develop relationships with senior-level client contacts
• Position the agency as a strategic partner to the client
• Monitor and alert team and directors to emerging and potential PR or industry issues relevant to client
• Prepare recommendations to forestall or capitalise on emerging PR or industry issues
• Develop and present issues & crisis comm plans and strategies to clients
• Prepare comms programme or project evaluation reports at appropriate intervals
• Conduct periodic strategic comms programme reviews for clients and recommend adjustments if required
• Assist in media training of clients
• Understand the media landscape (e.g. knowing top media titles / journalists relevant to clients)

Content Development

• Oversee and manage the quality of content development (writing skills, strategy) and provide final sign-off for content
• Adapt and customise content for different audience and formats
• Create hooks and create media / audience appeal (e.g. strong pitch, headline, caption)
• Use narrative and composition skills to tell a story
• Contribute to higher-level content (thought leadership, bylines, case studies, client or media endorsements, white papers, media roundtables, yearly planning, quarterly PR plans)
• Create or develop KOLs programme specific to the needs of Corporate or Consumer accounts.

Team Work & Management

• Live and advocate PRecious Principles
• Manage, coach and train junior or new members
• Offer and help others beyond own scope of work
• Conduct performance appraisals, training and sharing sessions

Business Development & Management

• Contribute in business development pitches and undertake research / intelligence gathering
• Identify organic business opportunities from existing clients locally and across countries
• Develop and cultivate leads for new business
• Lead or co-lead in business development pitches
• Coach team members in business development skills
• Contribute to the management of the Singapore office including staff development, recruitment, identifying new growth areas
• Work with Director bench on building, identifying and achieving new business pipeline and revenue goals

Minimum Requirements

• Bachelor’s degree in marketing, communications, or a related field with 5 - 7 years of experience
• Prior experience in a client-facing role in an agency (background in in-house corporate communications is also welcomed)
• Demonstrated ability to write and pitch stories effectively
• Experience in sustainability, energy, and finance would be advantageous
• Integrated experience in creating paid, earned, owned, and shared content
• Positive demeanor, adept at multitasking, and capable of working both independently and collaboratively within a team