Manager, Marketing, Kate Spade

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Manager, Marketing, Kate Spade

Kate Spade

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles.

Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose:

Kate Spade is looking for a curious, globally minded Manager, Marketing SEA to drive regional brand strategy that aligns with our global brand strategy. You will collaborate cross-functionally with US and Asia-based partners to drive brand transformation and enhance the brand equity and market positioning, so as to attract and recruit new customers and drive brand growth.

Key Responsibilities

1. Campaign Planning & Orchestration: local marketing strategy aligned with the global brand strategy within the See-Think-Do-Care framework based on campaign KPIs, to enhance brand image and awareness in local market.
2. Develop and lead seasonal campaigns, develop local assets, meanwhile fully leverage global concept & assets to build strong seasonal stories and maximize reach and impact.
3. Building the uniqueness and differentiation of the brand from the competitors with KS ‘joy colors life’ spirit.
4. Working closely with other functions to conduct a strong marketing calendar to drive 360 encompassing on product priorities and across TA touchpoints.

Budget & Media Planning:

1. Marketing Investment Allocation: Manage channel and campaign allocation to achieve marketing targets.
2. Media Planning and Buying: Manage the holistic media strategy and planning across demand generation and demand capture channels. Track media KPIs and optimize in-flight.
3. KPI: Acquisition, brand KPI uplift, marketing effectiveness, and efficiency targets.

Brand Marketing & Customer Acquisition

1. Focus on consumer insights and transforming insights into marketing strategies.
2. Ability to translate growth plans into brand strategies.
3. Deep understanding of how brands grow through acquisition, focus.
4. Agility to innovate/transform social marketing.
5. IABI (insight, action, business impact) mindset/skills.

Public Relationships:

1. Fully understand global brand position to further build local brand awareness.
2. Keep well relationships with key media titles and KOLs of the industry.
3. Work closely with PR agency to ensure the brand exposure with the regularly editorial/advertorial & celebrities seeding.
4. Set the communication strategy.
5. Develop a customer centric retail marketing strategy, fully leverage CRM and database insights to further boost brand business opportunity.
6. Support Full Price & Outlet channels business with customer engagement activations and seasonal programs to drive traffic and acquire customers.
7. Monitor and analyze sales promotion results to determine cost effectiveness and future promotions.
8. Build strong relationships with LL to leverage more resources supporting brand offline/online exposure.
9. Fully leverage the consumer database to help brand and retail team understand the market, the business and the KS consumers better.
10. Further improve CRM loyalty program, enhance the experience of offline/online, especially related to the E-commerce platform, to maximize the customer pool for future activation and build further business opportunity.
11. Conduct data analysis (historical & predictive) to drive consumer insights to better understand & marketing program improvement.

The accomplished individual will possess...

1. Minimum 10 years of relevant professional marketing experience.
2. Experience in global brand marketing, Fashion or Luxury is preferred.
3. Ability to multi-task projects with equal priority, anticipate issues and provide creative solutions.
4. Excellent attention to detail, superior communication, and follow-up skills.
5. Strong creative & analytical skills, ability to evaluate multi-source data and draw global trends.
6. Ability to build effective partnerships, mentor junior team members across the organization.
7. Strong organizational skills, timely delivery of projects.
8. Ability to make prudent decisions under pressure and work against tight deadlines.
9. Ability to interact successfully with diverse individuals at all levels.
10. Strategic Agility.
11. Consumer Obsession.
12. Disruptive Thinker.
13. Builds Teams/Capabilities.
14. Change leader – deal with ambiguity, courage.

Our Competencies for All Employees

1. Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
2. Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
3. Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
4. Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
5. Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
6. Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
7. Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

1. Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
2. Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
3. Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade at www.katespade.com.

General Description of All Benefits: Our company offers a number of benefits to eligible employees, including health benefits (medical, dental, vision), life insurance and disability insurance. Eligible employees are also able to enroll in our company’s 401(k) savings plan and take paid time off for wellness needs and vacations. For additional information about our benefits Click Here - U.S Store Compensation & Benefits.

General Description of Other Compensation: Eligible employees will be able to receive discounts on certain products and incentive compensation.