Manager Marketing

As the Marketing Manager at FedEx, you will be responsible for developing and implementing marketing strategies aimed at increasing market share and profitability across our business. You will conduct thorough market research to identify strategic growth opportunities and drive new business initiatives. Your role will involve designing and executing marketing campaigns tailored to acquire new prospects and nurture existing customer relationships.

Responsibilities

• Establish, develop, and implement regional to local marketing strategies to increase market share and profitability across FedEx business.
• Conduct market research and drive strategic growth and new business opportunities.
• Design and develop a strong value proposition and customer experience to meet our distinctive business demand across targeted segments.
• Plan and execute marketing campaigns to acquire new prospects, which include nurturing to retain our existing customer base.
• Responsible for resourceful planning, managing, reporting, and coordinating projects/initiatives to implement changes in accordance with market priorities.
• Develop and manage marketing budgets for the country, ensuring efficient use of resources and investment.

Minimum Education

Bachelor's Degree in Marketing with a major in marketing research or strategic marketing, Finance/Economics, Engineering or related analytical fields.

Minimum Experience

• Five (5) years of work experience in strategic marketing planning within a regional setting.

Knowledge, Skills and Abilities

• Excellent verbal and written communication skills for effective interaction with internal teams, external partners, and stakeholders.
• Ability to adapt to changing market conditions and implement strategies that respond to evolving business needs.
• Keep abreast of industry and market trends, preferably someone with extensive experience in e-commerce, air freight, and international logistics.
• Demonstrated strong creativity in developing unique and effective marketing campaigns.
• Strong analytical ability, demonstrating a deep understanding of business acumen and the strategic thinking required to drive substantial growth in market share.
• Proven experience in building and leading high-performing teams.

Our Company

FedEx is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by 'Fortune' magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe.

Our Philosophy

The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy, or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future.

Our Culture

Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions, and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970s.