Manager, Global Brand

About us

About SATS – Feed and Connect Communities
SATS is a global leader in gateway services and Asia's pre-eminent provider of food solutions. Using innovative food technologies and resilient supply chains, we create tasty, quality food in sustainable ways for airlines, food service chains, retailers, and institutions. With heartfelt service and advanced technology, we connect people, businesses, and communities seamlessly through our comprehensive gateway services for customers such as airlines, cruise lines, freight forwarders, postal services, and eCommerce companies.

Fulfilling our purpose to feed and connect communities, SATS delights customers in over 215 locations and 27 countries across the Asia Pacific, UK, Europe, the Middle East, and the Americas. SATS has been listed on the Singapore Exchange since May 2000. For more information, please visit www.sats.com.sg.

Key Responsibilities

We are seeking a driven and motivated Assistant Manager / Manager of Global Brands to join our team. You will play a critical role in translating the high-level brand strategy into actionable plans and ensuring its execution across diverse markets. This position requires an individual with excellent communication skills and a passion for branding to bring our brands to life within our business.

Key Responsibilities

• Brand Strategy Development:
• Develop and implement comprehensive brand strategies that align with the company’s overall business objectives.
• Conduct market research and analyses to identify trends, opportunities, and competitive landscape to ensure the brand’s competitiveness and value proposition.
• Brand Strategy Execution:
• Provide leadership to cross-functional teams, including sales, product development, and customer service, to ensure brand consistency and alignment.
• Work closely with the business unit and operational teams to plan, execute, and manage brand campaigns and programmes.
• Manage the brand budget, ensuring efficient allocation of resources and maximizing ROI.
• Monitor and analyze brand performance metrics, providing regular reports and insights to the management team.
• Develop and maintain brand guidelines, ensuring consistent messaging and visual identity application across all touchpoints.

Key Requirements

• A Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field is required.
• Minimum experience of 5 to 10 years in marketing, brand management, or related fields is crucial.
• Preferably with experience in working with a global or multi-market focus.
• Knowledge of and sensitivity to different cultures and markets is essential, such as past experience working in diverse geographical regions or in handling global teams.
• Effective communicator with proficiency in English (written and spoken) and able to communicate ideas clearly and persuasively.
• Passionate about branding, with a genuine passion for building brands and nurturing them, and an intrinsic understanding of its value.
• Ability to work with cross-functional and diverse teams to build strong relationships and foster a cooperative working environment.
• Proven ability in managing multiple projects and meeting deadlines.
• Proficiency in marketing software and tools, such as CRM, analytics platforms, and social media management tools is preferred.