Manager, Events and Marketing Communications – Perennial Business City

Responsibilities:

• Develop and implement marketing communications strategies and activities to support the property’s revenue goals.
• Act as the brand champion for the property, enhancing the awareness of the property.
• Plan, execute and manage lead generation and marketing campaigns, and track against goals.
• Identify and develop potential partnership opportunities for events and casual leasing such as booking of event space and meeting facilities (e.g. function halls, meeting rooms, foyer spaces, rooftop garden etc).
• Oversee all aspects of event sales and execution.
• Develop and implement online marketing strategies including social media platforms and integrate online activities with offline marketing promotions.
• To proactively market the building’s advertising spaces to generate additional revenue for the building.
• Develop and execute the annual marketing calendar effectively on a timely manner.
• Develop, track and manage the marketing budget.
• Prepare periodical reports for Management review.
• Liaise with relevant stakeholders such as agencies, tenants, contractors and event companies to ensure successful launches of all projects and events.
• Track, analyse and evaluate effectiveness of marketing communications activities and make recommendations to adjust marketing strategies.
• Conduct competitor review and analysis to identify market trends, competitive advantages and opportunities.
• Update and maintain the property’s A&P signages and website.
• Any other duties as and when assigned.

Requirements:

• Degree in Marketing or Mass Communications or relevant discipline.
• Minimum 8 years’ work experience in commercial events management and marketing communications would be preferred.
• Experience in design, video editing software, and website & social media management will be an advantage.
• Proven ability in execution of marketing and communications campaigns/ projects.
• Able to work independently as well as part of a team in a constantly evolving environment.
• Self-motivated, highly resourceful, positive, proactive, and thrive on challenges and time pressures in a fast-paced environment.
• Strong communication, interpersonal, analytical, problem-solving skills, creative and innovative.