[LTA-CC] DEPUTY / ASSISTANT MANAGER, DIGITAL & SOCIAL MEDIA

What the role is

Deputy / Assistant Manager, Digital & Social Media

What you will be working on

We are looking for a creative, digitally savvy and dynamic professional to join our team and help us connect with over a million followers across our social media platforms. We strive to inform, engage and inspire members of the public, helping them understand transport policies, updates and initiatives in a clear, relatable, and engaging way.

Key responsibilities

1. Conceptualise, develop and execute digital communications plans that educate, entertain and connect with online audience – from breaking down complex transport policies and developments to telling compelling stories about our land transport network and the people behind it.
2. Create multimedia content including infographics, GIFs, videos and livestreams.
3. Collaborate with stakeholders, vendors and content publishers/influencers to amplify LTA’s messages.
4. Plan and manage digital campaigns, optimising performance within budget and time constraints.
5. Analyse campaign metrics, recommend adaptive strategies quickly, and prepare reports to management.
6. Monitor online sentiments related to LTA’s issues and work closely with stakeholders to quickly craft appropriate responses to address issues/misconceptions and enhance online engagement.

What we are looking for

1. Knowledge in Mass Communications, Digital/Social Media/Marketing, or related field.
2. At least 3 years of experience in a related field preferred.
3. Strong written and verbal communication skills.
4. Good understanding of social media platforms and emerging trends.
5. Creative thinker with a flair for storytelling.
6. Experience in digital content creation and campaign management.
7. Familiarity with digital and social media ad buy planning and execution.
8. Self-motivated individual with adaptability and resilience to thrive in a dynamic, ever-changing environment.