Lead Web Designer & Developer - Wordpress / DNS / HTML

Job Description

Website Flow, User Experience & Lead Generation:

• Design and optimize the user flow of websites to improve the overall journey and boost engagement.
• Create high-converting landing pages, integrating lead capture forms, calls to action (CTAs), and multimedia elements for lead generation.
• Leverage data-driven tools (such as heat maps and Google Analytics) to evaluate and enhance website performance.

WordPress Development & Management:

• Manage and maintain WordPress plugins, ensuring seamless compatibility and functionality.
• Configure and optimize caching plugins (e.g., WP Rocket, W3 Total Cache) to improve site performance.
• Oversee server hosting, DNS configurations, and domain management (e.g., cPanel, Cloudflare).
• Troubleshoot technical issues related to WordPress themes, plugins, and hosting setups.
• Implement security best practices, including backups, SSL certificates, firewalls, and security plugins.

Graphic Design & Branding:

• Design engaging graphics, banners, and digital assets for websites and online platforms.
• Ensure consistent branding across all digital touchpoints.
• Collaborate with marketing teams to align visual design with brand strategy and business objectives.

Landing Page Design & Optimization:

• Create and optimize landing pages focused on conversions, utilizing A/B testing and performance insights for improvements.
• Ensure landing pages are visually appealing and strategically designed to boost user engagement and lead generation.

Wireframing & Prototyping:

• Develop wireframes and prototypes with a focus on user experience, branding, and lead generation.
• Present design concepts, gather feedback, and iterate to meet business and branding goals.

Performance Monitoring & Optimization:

• Analyze website performance metrics (such as bounce rates and conversion rates) to identify opportunities for improvement.
• Implement strategies to optimize lead generation and overall website performance.

Requirements:

• At least 5-8 years of hands-on experience in WordPress development, graphic design, branding, and lead generation.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) to create cohesive, visually appealing designs.
• Strong understanding of landing page development and conversion rate optimization (CRO).
• Knowledge of DNS management, server hosting, and website performance optimization.
• Ability to manage multiple projects, meet deadlines, and ensure high-quality work.
• Experience with tools like Google Analytics, heat maps, and A/B testing to track and improve user behavior.
• Strong collaboration skills and the ability to work closely with marketing teams.