Influencer Marketing Manager(E-Commerce/Fashion/ROI)(ID:19113) - XH

Benefits:

• AWS
• VB

Industry: Retail/Distribution (Fashion & Apparel), Ecommerce

Location: Raffles Place (Near MRT Station)

Position: Influencer Marketing Manager (Job ID: 19113)

Working Hour: Mon - Fri, 9am to 6pm

Position Summary:

Reporting to the Marketing Manager, the Influencer Marketing Manager will manage our Influencer strategy across gifting, events, activations, and social content. You will be responsible for the development and performance of influencer marketing campaigns across social and offline channels. You will also build and manage our growing Influencer team, optimizing and scaling our existing programs, working closely with our in-house Creative team to drive impact across all social channels, and establishing and building relationships with key industry partners on social platforms.

Responsibilities:

• Identify talent partners based on company initiatives and project needs, taking a strategic, data-driven, and holistic view of influencer marketing encompassing nano, micro, macro influencers, and content creators.
• Nurture our existing influencer community while looking to expand into new demographics and strengthen influencer relations by managing day-to-day communication with influencers via email, phone, text, etc.
• Maintain talent relationships and create connections with new partners through mailings, giftings, and outreach on brand initiatives, building close relationships that create alignment and transparency.
• Exceed targets across revenue, engagement, messaging, and follower growth, working closely with the social, communications, and editorial teams.
• Manage influencer marketing forecast, budget, and optimizations based on business needs.
• Measure the success of social media activations through KPIs and forecasting.
• Develop and manage an Influencer calendar that we can leverage across all our social channels.
• Stay on top of pop culture, social media, influencer trends, as well as emerging technologies and social media platforms and updates.

Job Requirements:

• Bachelor’s Degree or equivalent experience.
• 5+ years of related experience, preferably within Influencer Marketing, social media, or Public Relations in the fashion industry.
• An ideal candidate will have a personal rolodex of influencer and celebrity talent relationships and an eye for new upcoming talent.
• Expert in leading social media platforms (TikTok, Instagram, YouTube, Twitter, Facebook, etc.) and understands digital marketing trends.
• Ability to think strategically and creatively.
• Flexibility to adapt quickly to changing business needs and deal with ambiguity.
• PC Skills, including MS Office, and MS Outlook.
• Excellent written and verbal communication skills with keen attention to detail.
• Comfortable with occasional travel.
• Self-starter, able to thrive in a fast-paced environment.

We regret that only shortlisted candidates will be notified. Other applications will be updated to our database for future job opportunities.