Head of Sales (Rooms and Events) (HOD – Executive Committee)

As the Head of Sales (Rooms and Events), you will be a key Executive Committee Member, reporting directly to the General Manager. This strategic leadership role is responsible for maximizing revenue across room sales and event spaces, ensuring seamless integration between sales, marketing, and operations to drive business growth.

This role requires a seasoned leader with a strong luxury hotel or resort background, capable of developing high-impact sales strategies, managing high-profile clients, and fostering a high-performance sales culture.

Key Responsibilities

1. Sales Leadership
   
   – Develop and execute a comprehensive sales strategy to maximize occupancy, event bookings, and total revenue performance.
   
   – Lead the Rooms & Events Sales team in identifying new business opportunities and expanding corporate, MICE, leisure, and wedding segments.
   
   – Work closely with Revenue Management and Marketing teams to optimize pricing, promotions, and distribution strategies.
   
   – Conduct regular market analysis and stay ahead of industry trends to ensure a competitive edge.
   
   – Oversee budget planning, expense control, and forecasting for Rooms & Events Sales.
   
   – Lead and develop a high-performing sales team, setting clear targets and KPIs while fostering professional growth.
   
   – Collaborate with all departments, including Front Office, Reservations, Food & Beverage, and Marketing, to ensure seamless guest experiences.
   
   – Regularly report sales performance, market insights, and business development plans to the General Manager and Executive Committee.
   
   – As a Head of Sales (Executive Committee Member), contribute to overall hotel strategy and key decision-making processes.


2. Client Relationship & Event Management
   
   – Serve as the primary contact for VIPs, corporate accounts, and event planners, ensuring exceptional service and client retention.
   
   – Oversee the execution of major corporate events, MICE groups, and luxury weddings, ensuring alignment with brand standards.
   
   – Negotiate and manage contracts, securing long-term partnerships and repeat business.
   
   – Ensure flawless coordination of rooms and events sales efforts for seamless service delivery.


3. Resort & Luxury Hospitality Expertise
   
   – Utilize resort experience to enhance offerings, creating unique, high-end guest experiences.
   
   – Develop all-inclusive sales strategies for leisure groups, incentive travel, and destination events.
   
   – Ensure a deep understanding of international and high-end clientele preferences, tailoring services accordingly.


4. Compliance & Reporting
   
   – Ensure that all sales activities adhere to hotel policies, brand standards, and legal requirements.
   
   – Deliver monthly and quarterly sales reports to the General Manager.
   
   – Continuously monitor team performance and implement data-driven improvements to drive revenue.

Qualifications & Experience

– Bachelor’s degree in Business, Hospitality Management, or a related field.

– 10-12 years of experience in hotel sales, with at least 3-5 years in a senior leadership role.

– Resort experience is highly preferred, especially in luxury or destination properties.

– Proven track record of driving revenue and exceeding sales targets in the hospitality industry.

– Strong expertise in room revenue management, event sales, and MICE business development.

– Executive-level leadership experience with the ability to influence and drive strategic decisions.

– Ability to travel for sales visits, trade shows, and business development opportunities.

Key Competencies

– Strategic leadership and vision in luxury hospitality sales

– Proven ability to drive revenue growth and maximize profitability

– Exceptional client relationship management and negotiation skills

– Ability to lead cross-functional teams and collaborate at the executive level

– Resort and luxury hotel experience to enhance guest experiences