Head of Retail

The Head of Retail reports to the Country General Manager. This role is responsible for managing all aspects of store operations with full P&L responsibility. This senior role is also required to develop owned retail strategy in the market in order to achieve both BRAND and BUSINESS objectives and to drive SUSTAINABLE and PROFITABLE retail portfolio & growth. In addition, this position is to lead the development of retail marketplace distribution strategy. Store operation, training, and customer service departments are reporting to this position.

Job Responsibilities

Retail Vision

• Develop a long term retail strategy and set priorities to achieve company long term goal – to become the Top 3 global athletic brand.
• Develop retail expansion directions, cutting-edge strategy & plans to achieve brand objectives and drive sustainable business growth. Implement and oversee the executions of these action plans.
• Involve in annual budgeting, constantly reviews financial data and providing realistic input into the sales budgets.

Operations

• Build Skechers culture in retail organization, develop and motivate the team, both front line and back office.
• Collaborating with the Head Office team to play a pivotal role in rolling out new stores across Singapore.
• Driving the operational standards, customer service standards, visual standards according to regional standards.
• Overseeing and managing the operations of all owned stores to achieve business target and set a benchmark in the markets to deliver premium and excellent consumer experience.
• Nurturing high-level relationships with the Operations Manager/s and field team. Work directly with the Operations Manager to ensure store processes and procedures are embedded into the organisation.
• Evaluating information related to sales, promotions and competitors whilst implementing strategies to target key areas.
• Monthly and Weekly reporting to analyse business trends across sales within each store
• Launching marketing initiatives/ promotions instore to hit sales targets and deliver brand messages.
• Plan and execute atrium events, work closely with marketing for event space booking.
• Partner with HR to recruit, identify & develop talents within retail organization.

Training Department

• Overseeing training department, initiate training strategies, aligned with company’s mission and vision.
• Work closely with training to formulate training modules, and calendar.
• Ensuring store meet the mystery shopper program’s standard.

Customer Service

• Overseeing customer service team, ensuring customer service is up to standards.

Merchandising

• Work closely with merchandising on product availability levels throughout the day and replenish stocks to ensure 100% availability at all time.

Marketing / Promotions

• Working closely with marketing team to initiate programs to drive traffic and sales.
• Oversee the executions, analysis the results and provide constructive feedbacks.
• Working with visual team to manage instore visual presentation.

IT

Work closely with local/regional team to develop systems & tools that enable business growth.

Main competencies

• Places customer satisfaction as his/her core value.
• Demonstrates strategic thinking and agility.
• Demonstrates leadership to achieve sales and profitability targets.
• Operations-minded and hands-on (ready to spend time in stores to help store team to solve issues and to motivate them).
• Strong analytical and decision making skills set.
• The agility to lead, motivate and inspire in a rapidly changing environment.

Requirement

• Diploma or Degree in Retail Management, Business or equivalent.
• Professional experience in the retail industry.
• Strong commercial skills, good attention to detail and an eye for customer service.
• Comfortable with financial aspects (budget, daily stores figures), possess a track record of increasing and sustaining sales growth and profitability even in challenging market conditions such as the current economic climate.
• Strong management skills.
• Strategic thinking.
• Strong negotiation and influencing skills.
• Excellent communication skills – verbal, written to include report writing and group presentations.
• A collaborative team player – concerned with the team success as well as individual performance.