Head of Paid Media

About Us

MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., Philippines, and Taiwan.

The Marketing team is a vibrant and creative group dedicated to amplifying our brand and driving the company’s growth. Our team members are innovative thinkers who excel in crafting compelling narratives and engaging campaigns. We thrive in a dynamic, collaborative, and international environment that fosters both personal and professional growth. By joining us, you'll have the opportunity to shape the company’s voice, influence market strategies, and tackle exciting challenges daily. Embark on a rewarding journey with us and make a significant impact in the world of marketing.

What We Offer

You will be entitled to a competitive salary and attractive benefits, including:

• Annual leave, birthday leave, tenure leave, international remote work leave, and more
• Five-day work week, hybrid work arrangement
• Professional trainings, career advancement and internal mobility opportunities
• Competitive benefits including insurance and mental wellness program

About the Job

As the Head of Paid Media, you are data driven and business savvy to develop strategies to impact topline and bottom line of our business. You will lead your team to optimize advertising strategies to drive incremental revenue across our brands and increase our brand exposure and preference, offering the opportunity to innovate in a dynamic field and significantly enhance our company's market presence and revenue.

The Head of Paid Media will be responsible for:

• Develop and implement comprehensive paid media strategies for our core businesses in Banking, Insurance, Creatory and ShopHero to drive traffic, increase conversions, balancing profitability and new user growth.
• Lead and manage the paid media team, fostering a culture of performance excellence and continuous improvement and oversee the planning, execution, and optimization of all paid media campaigns.
• Reviewing quarterly, monthly and weekly revenue forecasts and articulating opportunities and risks in plan.
• Collaborate with cross-functional teams, including product, marketing verticals, sales, and content, to deliver on business and marketing objectives.
• Utilize data analytics and performance metrics to measure the effectiveness of campaigns and make data-driven decisions. Conduct A/B testing and continuously optimize campaigns to improve key performance indicators (KPIs).
• Manage relationships with external vendors and agencies to ensure high-quality deliverables and ROI
• Develop and manage the paid media budget, ensuring efficient allocation and expenditure tracking
• Stay up-to-date with the latest industry trends, technologies, and best practices in paid media marketing

In this role, we are looking for someone with:

• A Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 12 years of experience in digital marketing with a focus on paid media.
• Proven track record of managing and optimizing large-scale paid media campaigns.
• Strong analytical skills and proficiency in digital marketing analytics tools (Google Analytics etc.).
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Good to have:

• Strong leadership experience with the ability to lead, mentor and develop a high-performing team.
• Strong change management skills
• Resourceful, able to multitask and prioritize in a fast-paced environment