Head of Marketing (People Management, Brand & Strategy)

We are seeking a dynamic and motivated Head of Marketing to join our team in Singapore. This role will focus on Brand & Strategy Planning, Demand Generation, and Field Marketing and requires a leader with solid presentation skills and the ability to inspire and drive teams to success.

Brand Strategy & Planning

• Develop, implement, and execute innovative marketing strategies to strengthen brand positioning and awareness.
• Conduct market research and competitor analysis to identify trends and opportunities for growth.
• Collaborate with cross-functional teams to ensure brand consistency across all marketing channels.

Demand Generation

• Design and implement targeted demand generation campaigns to drive lead acquisition and revenue growth.
• Optimize multi-channel marketing initiatives, including email campaigns, digital advertising, webinars, and content marketing, to generate high-quality leads.
• Monitor and analyze funnel performance, ensuring consistent lead flow and conversion rates.

Field Marketing

• Develop and execute localized marketing initiatives to support sales teams in achieving revenue targets.
• Organize and manage events, tradeshows, and field activities that build brand awareness and foster customer engagement.
• Partner closely with sales teams to align marketing efforts with sales goals and ensure seamless collaboration.

Strategic Campaign Development

• Lead the planning and execution of marketing campaigns across digital, social media, and traditional platforms.
• Analyze campaign performance and ROI, providing actionable insights for continuous improvement.

Presentation & Communication

• Create and deliver impactful presentations for stakeholders, including executive teams and external partners.
• Clearly articulate complex marketing strategies in a compelling and persuasive manner.

Team Leadership & Motivation

• Inspire and lead a team of marketing professionals, fostering a culture of collaboration, innovation, and high performance.
• Set clear goals, provide mentorship, and drive accountability to achieve marketing objectives.

The Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, with a strong focus on brand management and demand generation
• Proven ability to develop and execute successful marketing strategies and campaigns.
• Strong experience in designing and executing demand generation campaigns that deliver measurable business outcomes.
• Exceptional presentation and storytelling skills, with a knack for engaging diverse audiences.
• Strong leadership qualities and experience in motivating teams to achieve ambitious goals.