Head of marketing

• Develop and execute annual marketing plans to drive brand and product demand, achieving target KPIs.
• Lead marketing campaigns and brand partnerships, with a focus on inspiring enthusiasm and desire for the brand.
• Manage the communications strategy with the Public Relations agency to maximize audience engagement.
• Plan and implement 360 launches across all channels, coordinating with key department stakeholders.
• Ensure consistent brand image and messaging across all outlets, events, and communications.
• Cultivate brand partnerships for customer acquisition, increased awareness, and understanding.
• Oversee the rollout and monitoring of sales promotion campaigns.
• Develop advocate/ambassador relationships to expand the brand's footprint in Singapore and SEA.
• Achieve CRM KPIs by planning and executing campaigns across all channels.
• Provide strong trade marketing support to the retailer network, coordinating with Sales, Education, and Retail.
• Manage and cultivate media relationships, including traditional and digital outlets.
• Responsible for planning, updating, and reforecasting the Marketing budget, highlighting risks and opportunities.
• Analyze market trends, target audiences, and business trends to identify opportunities.
• Develop key metrics and analytics in collaboration with the Marketing and Finance teams to ensure ROI.
• Monitor competitor activity and stay ahead within the photographic, optics, home cinema, and timepieces space.
• Participate actively in Sales & Operations meetings to achieve product sales targets and profitability.

Requirements:

• More than 8 years of High end / Premium / Luxury retail industry
• Experience in consumer brand will be advantageous
• Good business insights to the industry and strong business acumen
• Good analytical skills, problem solver, self-starter with an entrepreneurial spirit
• Strong understanding of the P&L of the business.
• Excellent communication and presentation skills
• Proven track sales record in a target driven environment
• Strong people management experience with the ability to motivate, inspire, coach, and develop people.
• Meticulous with a strong analytical mind
• Creatively driven to think out of the box.
• Strong ability to multi-task; strong project management skills with good time management ability