Head of Global Marketing APAC - Hybrid Model (remotely & onsite)

Take charge of global marketing in APAC! As Head of Global Marketing, you’ll drive the alignment and execution of B2B and B2C strategies, lead impactful campaigns, and collaborate closely with commercial teams to achieve business goals.

Guide a dynamic team of 16 across the region and shape Lufthansa Group’s market presence.

Ready to elevate your career? Apply now!

Tasks

The Head of Global Marketing APAC is responsible for:

• Develop APAC B2C and B2B marketing strategies, create local content, implement activities, and optimize performance
• Define a targeted, personalized, customer-centric B2B/B2C content strategy, including execution and policy guidelines
• Adapt and implement global B2B/B2C marketing strategies to fit local needs while ensuring alignment with Lufthansa Group airlines in APAC
• Oversee marketing KPIs, set intelligence standards, and evaluate strategies
• Define 360° marketing strategies, including campaigns, sponsorships, partnerships, social media, and community engagement
• Lead a team of 4 direct reports and 16 functional team members across APAC
• Drive a data-driven, KPI-focused, customer-oriented marketing culture

* Participate in other duties as assigned

Requirements

To be successful in this role, you will need to have a combination of the below requirements:

• High school certificate, A level/Abitur or equivalent required
• Bachelor's degree required
• Master’s degree desirable
• 10 years of relevant professional experience required
• Team lead experience required
• Experience in leading virtual teams across several locations is an asset
• English language required
• German language desirable
• Knowledge of the Asian/Pacific Aviation Market required
• Computer skills as user
• Excellent business sense
• Excellent communication skills
• Excellent project management skills
• Excellent productivity driven
• Excellent strategic thinking
• Excellent leadership skills
• Responsible for employees
• Responsible for cost
• Willingness to travel
• Must possess a legal work permit in Singapore

* CV/Resume required

About Deutsche Lufthansa AG

The Lufthansa Group is an aviation group with operations worldwide. It plays a leading role in its European home market. With 96,677 employees, the Lufthansa Group generated revenue of EUR 35,442m in the financial year 2023. Deutsche Lufthansa AG is organized into the business segments Network Airlines, Point-to-Point Airlines, the Aviation Services segment with the business segments Logistics, MRO and the other companies and Group functions.