Responsible for leading and growing food service division, driving sales (organic and inorganic) and build strong relationships with key customers. This role takes ownership of strategic planning, oversee execution and operational performance to ensure profitability and sustainable growth in food service division.
Key responsibilities
Business performance and revenue growth
Drive sales and profitability for the food service division
Develop and execute strategies to expand market presence especially in HORECA and institutional sectors
Set and achieve KPIs related to sales revenue and market penetration.
Identify new business opportunities, grow key accounts and drive revenue growth
Customer Relationship Management
Build and maintain strong relationships with distributors/wholesalers/key accounts (HORECA, QSRs), key stakeholders (internal and external)
Innovation and Product Development
Identify market trends and introduce new food service products
Collaborate with chef or F&D teams to develop innovative food solutions for key segments within Food Service Channel
Operational Excellence
Ensure seamless execution of food service programs, supply chain efficiency and quality assurance.
Periodic sharing of market analysis and competitive intelligence.
Monitor market trends, competitor activity and customer preferences to drive business decisions
Financial management
Manage budgets and cost for food service division
Optimize pricing strategies to ensure profitability without compromising competitiveness
Team Leadership and Performance Management
Lead and mentor and develop a high performing food service sales and operations team.
Set performance targets and monitor employee productivity
Foster a culture of continuous improvement within food service team
Qualifications and Experience
Bachelor ‘s degree in Business, Marketing, Hospitality or related field
Minimum 8 – 10 years of experience in food service, hospitality of FMCG with at least 5 years in a leadership role
Strong knowledge of food service industry, including distribution, networks, restaurant operations and customer needs
Proven track record of driving sales growth and managing P&L
Key competencies
Strategic thinking and problem solving skills
Strong leadership and team management abilities
Customer-centric approach with strong networking skills