Head of Communications

Location: West

Industry: Beauty & Wellness (E-commerce)

Employment Type: Full-Time (5 days, Weekend OFF)

1. Communication Strategy & Planning

• Develop and implement a comprehensive communications strategy aligned with the company’s business goals and brand vision.

• Lead both internal and external communication plans to enhance brand reputation and customer engagement.

2. Brand Messaging & Storytelling

• Define and articulate the brand voice across all platforms, ensuring consistent messaging across marketing, public relations, social media, and customer touchpoints.

• Craft compelling brand narratives that resonate with diverse audiences, from customers to investors.

3. Public Relations & Media Relations

• Build and manage relationships with media, influencers, and industry thought leaders to secure positive coverage and manage the company’s public image.

• Develop press releases, media kits, and executive talking points for product launches, company news, and crisis responses.

4. Digital & Social Media Communications

• Oversee digital communication strategies including content marketing, SEO-driven storytelling, and social media engagement.

• Monitor and optimize the company’s presence on all digital platforms to grow brand awareness and drive traffic.

5. Crisis Communication & Reputation Management

• Serve as the primary point of contact for crisis communication; lead rapid-response planning and execution.

• Monitor industry trends and sentiment to proactively address potential public relation risks.

6. Internal Communications & Employee Engagement

• Develop internal communication initiatives that strengthen culture, alignment, and transparency.

• Collaborate with HR and leadership to ensure timely, effective communication across departments and regions.

7. Team Leadership & Cross-functional Collaboration

• Lead and mentor a team of communications professionals, fostering creativity, accountability, and high performance.

• Collaborate closely with marketing, customer service, product, and leadership teams to ensure cohesive messaging and initiatives.

8. Analytics, Reporting & Optimization

• Measure and report on the effectiveness of communication strategies using KPIs and audience insights.

• Continuously optimize strategies based on performance data, trends, and emerging platforms.