Head of Brand & Marketing

FWD Group is a pan-Asian life and health insurance business with more than 12 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. The company was established in 2013 and is focused on changing the way people feel about insurance. FWD’s customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience.

For more information, please visit www.fwd.com.

In Singapore, FWD aims to change the way people feel about insurance by leveraging technology to deliver products and services that are relevant, easy to understand and always convenient for our customers. To this end, we have a direct-to-consumer (DTC) platform that allows customers to buy their preferred life and general insurance products directly from our website; as well as a network of preferred Financial Advisory (FA) firms for customers who want to speak with an advisor before committing to an insurance plan. Whatever their preference, we believe insurance should be simple, reliable and convenient.

If you are looking for a career where you can create a real impact and celebrate living, we invite you to join us on our exciting journey.

At FWD, we believe that insurance is a power of good and it is our brand promise to help our customers feel confident and focus on living their lives without hesitation. The freedom to celebrate living is what we want to give every customer.

We are a different kind of insurance with a vision to change the way people feel about insurance with a trailblazer-brand mindset. We put people and technology & innovation at the heart of everything we do.

We are looking for a driven, passionate marketing and communications leader who is just as excited to be part of the journey of changing the way people feel about insurance. Always looking for new ways to break the clutter, we are looking for someone who seeks to solve brand & business challenges with creative solutions.

You will drive FWD Singapore’s brand, marketing and communications strategy and efforts, playing an integral role in achieving FWD Singapore’s overall brand and business goals.

1. Drive the overall FWD’s brand, marketing and communications strategy, and manage the entire spectrum of FWD Singapore brand and marketing activities – from integrated advertising campaigns, demand stimulation for online products, channel support for offline products to being the brand guardian for all FWD Singapore’s brand and marketing efforts.
2. Plan and optimise all media efforts across channels (offline, digital, social) to achieve brand and business goals, and maximise ROI, in collaboration with media agencies.
3. Drive overall FWD Singapore’s content and social strategy to build engagement, brand preference and ensure that all communications of FWD Singapore’s (from website, app, policy materials to documents) are clear, transparent and on-brand.
4. Oversee customer experience and post-purchase touch points to deliver a seamless brand experience.
5. Work with the digital commerce team to drive awareness and quotes for our online product range with revenue metrics. Involve in new product launches and driving awareness for existing product range.
6. Support the Financial Advisory channel for marketing collaterals, videos, communications for new product launches and ongoing campaign support.
7. Manage copywriting tasks for all internal and external communications including our website.

1. Plan and manage overall FWD’s Singapore earned media efforts through public relations, sponsorships, speaking opportunities, etc., including crisis management.
2. Plan and manage FWD’s Singapore Brand, CSR and ESG efforts, in alignment with overall FWD strategy.

1. Build collaborative relationships with external and internal stakeholders, including external agencies (creative, media, research, PR), group brand and communications team, and drive cross-functional projects to fruitful outcomes.
2. Build a high-performing team to deliver brand and business outcomes.