Head, Marketing

Spa Esprit Group is a hospitality company that creates, owns and operates a series of timeless, thoughtful portfolio of concepts and brands, each with a unique story and a distinct perspective on the cultural-culinary landscape of the time. While each has a diverse language of its own, the properties are united by a carefully considered sense of place, purpose, pioneering design and above all, a commitment to the most awesome homegrown experiences for all who walk through the doors.

Roles and responsibilities:

• Marketing and brand strategy development to raise brand reputation and recognition for both Beauty and F&B business units
• Strategy implementation of a high-performing marketing strategy to improve business performance across on and offline channels
• Market analysis and evaluation of marketing campaigns
• Ensuring that marketing initiatives are effective, proactive and engaging
• Communicating marketing goals effectively, both within the team and the wider business
• Developing and leading a multidisciplinary team to achieve strategic goals and deliver a measurable result
• Creating best practices and using insights to develop and implement marketing plans across the business

Job Requirements:

• Interpersonal skills – providing strong leadership and demonstrating the company’s values and leadership behaviour framework
• Innovative and results-driven – promoting a culture of high performance with a focus on successful outcomes
• Proven project management success and extensive knowledge of all aspects of marketing
• The ability to develop strong relationships and work closely with your team, other departments and with external multi-disciplinary teams
• A good communicator with the confidence to provide expert professional advice
• Technical skills – an understanding of content writing and creation, customer relationship management (CRM), social media marketing, search engine optimisation (SEO), public relations, email marketing, pay-per-click (PPC) advertising and automation
• Analytical skills – the ability to analyse and review marketing metrics and trends to identify opportunities and threats
• Agile and calm under pressure – able to adapt to a challenging environment where change is frequent and unpredictable
• A business qualification – BSc/BA/MSc/MA in business management, marketing, advertising, or a relevant field.
• Qualifications from the Chartered Institute of Marketing, the Chartered Institute of Public Relations, the Institute of Data and Marketing, or the Digital Marketing Institute will be an added advantage