Growth Marketer

This role is posted on behalf of Portcast, a startup supported by SGInnovate.

Background

Portcast is a venture-backed startup which predicts global trade flows to help logistics and shipping companies become more profitable. We are a predictive analytics company that offers a fast-paced, innovative environment where you will be empowered to sell our AI-product to C-level executives. We are customer-obsessed and are constantly working to provide our customers access to actionable and insightful data to build resilient supply chains. Based in Singapore, and backed by leading VCs and senior industry advisors, Portcast is a team of young tech and industry talent building a game-changing product for the logistics and shipping industry. Portcast has attracted inbound leads from global industry leaders through word-of-mouth and our marketing efforts. As we scale to the next growth stage, we are seeking a passionate, self-driven Growth Marketer who thrives in a fast-paced environment to develop and execute marketing plans that drive growth and lead generation, with a strong focus on SEO and digital marketing strategies.

About the role:

As our Growth Marketer, you will play a crucial role in driving our growth strategy by developing and executing marketing campaigns across various channels. You'll specialize in performance marketing, SEO, growth tactics, and marketing automation to increase our brand visibility and conversion rates. This is a hands-on role that requires creativity, data-driven decision-making, and the ability to adapt quickly in a high-growth environment. You will collaborate closely with sales, product, and data to ensure marketing efforts align with business objectives.

What Success Looks Like in This Role:

• Significant increase in top-of-funnel metrics driven by effective marketing campaigns.
• Consistent pipeline of qualified leads generated through well-optimized, multi-channel marketing strategies, resulting in a high conversion rate from MQLs to SQLs.
• Seamless integration of marketing automation workflows that improve efficiency in lead nurturing, segmentation, and scoring, leading to higher conversion rates and a stronger impact on revenue.

What You’ll Do:

• Develop and implement end-to-end growth strategies focused on lead generation, MQLs, and optimizing conversion rates.
• Own and optimize organic and sometimes paid digital marketing campaigns (Google Ads, LinkedIn Ads, SEO, content campaign, email marketing, etc.) designed to convert traffic into qualified leads.
• Plan and implement SEO strategies to increase organic traffic, improve search engine rankings, and drive qualified leads through on-page and off-page optimization techniques.
• Lead the development of new landing pages, including localization in multiple languages, assessing developer efforts and coordinating with their team to meet technical requirements.
• Own the technical integration and automation of marketing tools (Hubspot, Google Tag Manager, Ahrefs) to streamline operations and improve efficiency. Must be proficient in setting up workflows on Hubspot.
• Manage inbound lead qualification and implement strategies to improve conversion rates.
• Leverage data analytics to track and optimize marketing performance; build actionable reports and dashboards to inform data-driven decisions and measure ROI.

To thrive in this role, you must have:

• A Bachelor’s or Master’s degree in Marketing, Communications, Advertising, Computer Science, Engineering, or a related field.
• 3+ years of experience in B2B SaaS marketing with a focus on growth marketing, SEO, and performance marketing.
• Deep expertise in SEO strategies and performance marketing, including keyword research, technical SEO, campaign optimization, and performance analysis.
• Proven experience in digital marketing, growth strategies, and lead generation techniques.
• Experience with Hubspot, marketing automations, and other technical tooling. A/B testing experience is a plus.
• Proven experience in early-stage or high-growth startups managing multiple projects simultaneously.
• A data-driven mindset with the ability to analyze performance metrics and make informed marketing decisions.
• Familiarity with UX/UI principles and their impact on conversion optimization (nice to have).
• A self-starter mentality, with the ability to take ownership of projects from end to end and work autonomously to drive results.

Join us at Portcast and be part of a high performing team that is shaping the future of the logistics and shipping industry through cutting-edge predictive analytics!