GroupM | Media Planning Manager

Overview of job

EssenceMediacom is seeking an experienced digital professional for the role of Manager, which is mainly focused on digital. As a Manager, you will be the key point of contact between clients and local EssenceMediaCom team, ensuring excellences on planning/executions and real time visibility on all activities across the region and local markets. You will be custodian of deliveries’ quality and timing, cascading all Global / Regional requests in a timely fashion and driving successful outcomes in partnership with the Local Team.

Reports to: Planning Lead

About the role / Some of the things we’d like you to do:

1. Completion of Media Plans, Performance Reports, and Post-Campaign Analysis as directed by the Associate Director or Senior Director, across all digital inventory (from search to video) for the campaigns within their scope.
2. Responsible for expressing the strategic rationale behind media investment decisions and evidencing the performance vs. expected outcomes.
3. Development of multiple case studies of strategically interesting work throughout the course of the year to be leveraged in internal training/on-boarding as well as in new business.
4. Accountable for the completion of and adherence to Campaign Analysts Plans.
5. Responsible for the quality of reporting and insights within assigned campaigns.
6. Host client meetings and sync-ups.
7. Contributes content to and present at Media Planning Milestone Meetings such as tactical presentations and post campaign analysis.
8. Deliver quarterly, semi-annual, or annual updates on work quality as it relates to workstreams (Half or Quarterly business review, Learning Agenda, Platform Evaluations).
9. Identify new vendors/partners while maintaining a POV on them.
10. Drives how syndicated and first party data is used within the campaign lifecycle.
11. Support global alignment and collaboration at the Client’s Pod level.
12. Ensure successful onboarding of new Essentials by creating onboarding plans (if needed).

About yourself / Requirements:

1. At least 4-6 years’ experience in the Digital Media or Advertising field.
2. Solid understanding of media concepts/terms, creative and budget requirements.
3. Solid grasp of digital marketing, especially a deep knowledge of digital media.
4. Ability to forecast outcomes of DR campaigns and manage spend well.
5. Strong written and verbal communication skills including the desire to progress.
6. Strong organizational skills, detail-oriented and capable of multi-tasking.
7. Proven problem-solving skills and ability to think outside of the box.
8. Work Independently and collaborate in a team environment.
9. Strong Excel and spreadsheet skills including automated formulas, pivot tables, graphs and charts.
10. Able to handle direct client relationships and communicate effectively to external stakeholders.

Bonus:

1. Familiar with or have worked in the B2C industry.
2. Able to work in an environment that requires initiative and being a self starter.
3. Experience with Media Research Tools (Comscore, GWI, TGI, YouGov) & Platform activation experience/knowledge.

What you can expect from us:

Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

About Media Futures Group

The Media Futures Group (MFG) is a bespoke team within GroupM that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.

The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry.

MFG is committed to the growth of our people as a means to unleash the potential of Google’s business. We are invested in whole-person wellbeing, values and behaviors that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. This is a team empowered by limitless possibilities.

About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.