Global Marketing Projects Lead – Difflam/Throat

Global Marketing Projects Lead – Difflam/Throat

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The Company
iNova is a different kind of health company. We are leading the way to better health by delivering innovative, patient-centric products that improve the lives of people around the world. Our diverse portfolio of iconic, market-leading consumer health brands and prescription medicines are backed by science and distributed in over 75 markets across Asia, Australia, New Zealand, Middle East & Africa and Europe. Experience the iNova difference today.

The Opportunity
We currently have an opportunity for Global Marketing Projects Lead – Difflam/Throat to join our innovation team on a full-time basis. Reporting to the Executive Director - Portfolio Strategy & Innovation, core focus of the role includes:

• Driving URT category leadership
• Building Difflam into a global brand

Key Accountabilities & Performance Indicators

• Develop, share-out, maintain and drive adherence to the Difflam Brand Equity playbook to build and grow Difflam into a global brand creating future value. This includes creating and maintaining:
• Difflam brand footprint/house and developing brand distinguishable assets (DBA’s)
• Difflam brand and throat category portfolio architecture with branding and sub-branding framework with market archetype/clusters
• Difflam Visual brand identity and guidelines. This also includes being a Consult as per the RACI on how markets adapt and apply guidelines, DBA’s ATL/(major only) BTL
• Development of master pack graphic design and structure of Difflam packaging, testing of design options across various market cluster types migration plan for different market cluster types of winning design (hybrid vs global). Oversight of the migration program across markets to ensure efficient transition
• Development of price positioning strategy for variants within the portfolio
• Input into the Difflam global brand scorecard as a measure of global brand evolution and success including ongoing updates with internal stakeholders
• Drive Difflam/throat global claims strategy and 5-year claims program. This encompasses existing, new claims and supporting markets with execution of claims innovation.
• Drive with internal partners the exploration and identification of sizable new areas to unlock further growth and value, including (but not limited to), identifying:
• New users to target
• New usage occasions
• New indications
• New segment adjacencies
• New ways to drive HCP recommendation
• Champion knowledge and best practice sharing for the Difflam brand and throat including:
• Creating a central repository for all Difflam brand assets, history, campaigns, insights, etc.) for easy access, search and utility globally (AI integration where possible)
• Develop and facilitate a central coordinated approach to identifying and sharing best practice regularly to enable efficient transfer of knowledge and success mechanisms/models. Should be the same for both global brands (Difflam/Betadine)

About You

• To be successful in this role, you will possess the following qualifications and attributes:
• Bachelors degree in marketing, business or related commercial field
• 10-15 years experience across global, regional and local marketing roles in consumer healthcare industry
• Strong expertise/capability, experience and track record in building strong brands, brand equity management, innovation (product and claims), relevant consumer healthcare categories (URT or related ideally)
• Exceptional collaborative and interpersonal skills, with a strong ability to influence stakeholders, working with different cultures and across different levels of experience within the organisation to drive outcomes
• Can-do attitude with agility and adaptability to work through ambiguous situations at pace
• Strong project management skills to manage multiple projects simultaneously to deliver in full, on time and on budget.
• Excellent communication and presentation skills to align and inspire teams
• Foster collaboration and learning across the organisation, inspiring teams, driving engagement, enabling excellence in execution.

Additional Requirements / Working Conditions

• Occasional work travel to key markets

If you wish to be part of an energetic team within a thriving organisation, focused on bringing innovative products to market, please APPLY TODAY! We want you to join us in our pursuit of healthy living!

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Pharmaceutical Manufacturing