Global Head of Personalisation

An exciting opportunity to lead and shape the personalisation strategy for a global bank!

Reporting to the Head of Digital Sales, you will develop and execute a strategy that aligns with business goals, enhance customer experiences through data, AI, and advanced analytics, and drive customer-centric innovation across multiple digital channels.

Responsibilities

Personalisation Strategy – Define and implement a personalisation roadmap to drive customer engagement and business growth.
Data-Driven Insights – Leverage data analytics, AI, and customer segmentation to enhance user experiences across web, mobile, and email.
Cross-Functional Leadership – Collaborate with Product, Marketing, Engineering, and Data Science teams to ensure seamless execution.
Customer Experience Optimisation – Monitor and refine personalisation strategies to improve engagement, conversions, and retention rates.
Technology & Tools – Evaluate and implement personalisation technologies, such as Pega, Adobe, CDPs, recommendation engines, and A/B testing platforms.
Performance Metrics & Reporting – Establish KPIs, track results, and provide strategic insights to executive leadership.
Leadership & Team Management – Build and mentor a high-performing personalisation team.
Continuous Learning & Innovation – Stay ahead of trends, recommending new strategies to drive innovation.

Requirements

8+ years of experience in personalisation, customer experience, or digital marketing, with at least 3-5 years in leadership.
Strong understanding of AI, machine learning, and data analytics for personalisation.
Hands-on experience with Pega / Adobe tools / platforms.
Expertise in CDPs, recommendation engines, and A/B testing tools.
Proven ability to interpret customer data and drive engagement.
Strong leadership and stakeholder management skills.
Background in e-commerce, SaaS, or digital-first environments is a plus.
Bachelor’s degree in Marketing, Business, Computer Science, Data Science, or a related field (Master’s preferred).

Benefits

Salary: SGD 200K – 250K + Bonus
22 Days Annual Leave
Comprehensive Medical Insurance
Work in a Leading Global Financial Institution

If you are interested in this opportunity, please reach out to joel@tenten-partners.com to discuss further.

Equal Opportunity Statement

TENTEN Partners is an equal opportunity firm and is committed to providing equal employment opportunities to all qualified individuals without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic as outlined by applicable laws.