Global Community Manager (Esports, Gaming industry) (ID: 670738)
PERSOLKELLY Singapore Pte Ltd (Formerly Kelly Services Singapore Pte Ltd)
Singapore
SGD 45,000 - 75,000
Job description
Responsibilities:
Develop and execute strategies aimed at expanding, engaging, and building loyalty within the global community.
Plan and oversee both online and offline community events, including tournaments and updates about the ecosystem.
Cultivate positive relationships with players, fans, influencers, and partners to improve the overall community experience.
Actively engage in community conversations across various platforms (forums, social media, Discord, etc.) to provide assistance, resolve issues, and gather feedback.
Manage and maintain social media channels (Facebook, Twitter, Instagram, TikTok, Discord, etc.), online forums, and in-game communities.
Create and share high-quality, relevant content that resonates with the community, including blog posts, social media updates, videos, and live streaming events.
Collaborate with local marketing teams to ensure community-focused content aligns with the broader brand and product strategy.
Curate and promote user-generated content to encourage further participation and engagement within the community.
Lead the execution of localized campaigns across key regions (SEA, MENA, and emerging markets), ensuring alignment with cultural preferences.
Monitor community sentiment, proactively addressing issues such as balance changes and bugs.
Translate player feedback into actionable insights that inform game updates and community events.
Stay informed about current trends, news, and developments in mobile gaming and esports on a global scale, with a particular focus on Singapore.
Conduct market research to better understand the community’s needs, preferences, and behaviors, using these insights to drive strategic decisions.
Requirements:
At least 3 years of experience in community management, ideally within the mobile gaming or esports sectors.
A bachelor's degree in marketing, communications, or a related discipline is preferred.
Strong knowledge of the esports ecosystem.
Ability to adapt quickly to new environments with excellent communication skills.
Proven project management and organizational skills, with the capacity to handle multiple tasks simultaneously.
Familiarity with social media platforms, community management tools, and esports platforms.
A deep passion for mobile gaming and esports, with a focus on building and nurturing a thriving community.
Ability to work independently as well as collaboratively within a team.
Experience working with international brands or cross-regional teams.
Understanding of SEO, paid media, and influencer marketing strategies.
Crisis management capabilities, demonstrating empathy when handling sensitive player concerns.