General Manager – Growth & Marketing

The Opportunity

Join our team as General Manager – Growth & Marketing.

This is a new role created due to company growth. You will lead our Growth & Marketing function, reporting directly to the owner/founder.

Key aspects of this role are:

• Autonomy: full autonomy for team including strategy, management & budget.
• High Impact Role – part of small leadership team reporting directly to founder/owner.
• Global Scope: build a growth marketing operation with global reach.
• Fast-Growing Company: startup 10 years ago, targeting $200-250m in 2-3 years.
• Build Brand – build a global brand that is the world leader in its niche.
• Serious Budget: target spend 1-2% of sales = up to $2m today and $5m in 2-3 years.
• High-Performance Team – build the best growth marketing team in Australia.
• Entrepreneurial Culture – founder-led business, fast-moving and ambitious.
• Reward – remuneration package to suit top talent.

This is an opportunity to get on board and drive the global expansion of our business.

The Role

You will lead our Growth & Marketing function. Your mission will be to build and lead a world-class growth marketing team with global reach. This will be a highly targeted strategy to suit our global audience and premium engineered products. This is a high-growth environment with the budget required to deliver the plan.

Key responsibilities include:

• Lead & manage team
• Growth & marketing strategy
• Demand gen (PPC, paid social, paid ads)
• Lead gen (funnel design, content, email, remarketing, webinars, etc)
• Sales deal enablement (process design, content, templates, etc)
• Customer marketing (CRM-based, educate, nurture, grow share of wallet)
• Brand & content strategy
• Content creation & organic social
• Website, design & product marketing
• Marketing operations (incl. tech stack)
• Performance analysis, budget management & ROI optimisation
• Talent marketing & personal brand marketing for founder/owner
• M&A marketing (incl marketing/sales integration of acquired companies)

A major transformation is required to take our business to the next level. Our brand positioning must transform from a local Australian supplier to a global brand that is the world leader in its niche market. Over 40% of our sales are international and this must increase to achieve our growth targets. We will grow both organically and by acquisition. We require a world-class growth marketing operation to support this global growth strategy.

The key initiatives will likely be something like this in the first 12-18 months:

• Build an A-player team
• Growth marketing strategy
• Brand & content strategy (incl. new positioning & key messaging)
• New website (to match new brand positioning)
• New product marketing collateral
• Build content creation engine (strong video focus)
• Build & test lead gen funnels
• Build & test demand gen advertising
• Improve sales deal enablement (improve deal velocity & conversion)
• Build customer marketing program (nurture & grow share of wallet)
• Content localisation program (translation, local content origination, etc)
• Replicate funnels for global reach (by region, language)
• Upgrade marketing tech stack

About You

We are looking for a highly competitive growth marketing leader.

You will be competitive, focused, and driven by winning. You will have a high-performance mindset with a strong focus on driving revenue. You will be analytical and use logic and data to drive decision-making. You will be highly accountable, hit deadlines, and beat targets. You will be digital-first, with strong tech capability, and a high need for control (ie, build an A-player internal team, only use external agency where necessary). You will be ROI-focused, always looking to ‘test and measure’, try lots of things, and double-down on what works to maximise every dollar.

Product or industry experience are not required. Don’t let our engineered products scare you, we have in-house experts for all the technical stuff. We are looking for an A-player who knows how to build a high-performance growth marketing operation.

Experience required includes:

• 10+ years relevant experience
• Previously setup or grown high-performance growth marketing team (not ‘first rodeo’)
• Track record of delivering outstanding revenue growth & customer acquisition
• Success building premium brands, ideally with global reach in niche markets

The Business

Beaver is a privately owned, entrepreneurial company led by Josh Beaver. Its main business specialises in the design and manufacture of mineral process technology for the mining industry. It currently has a team of 110 and is growing at a rate of 30-40 per year.

The business is investing heavily in technology to create a fully digital workflow from spatial data to design to manufacturing to remote monitoring. Its SlurryIQ technology is turning its products into ‘smart’ hardware using technology including 3D point cloud, AI-based design optimisation, wear prediction using computational fluid dynamics (CFD), embedded sensors with IIOT cloud, digital twin visualisation, and predictive maintenance. It is also investing heavily in manufacturing automation – think digital manufacturing and lots of robots.

Why Join Us?

This is an outstanding opportunity.

This is an opportunity to build a world-class growth marketing operation and drive the global expansion of an Australian success story.

How to Apply

To learn more, please contact Janice Vincentia from our recruitment team via email on janice.vincentia@beaverprocess.com.au.

To apply for the role please submit your resume and cover letter (explaining your suitability and motivation for the role) via the link.