Game User Acquisition (UA)

Job Responsibilities:

1. Coordinate the distribution and user acquisition efforts for game products based on product requirements, explore promotion channels, develop advertising plans and cost budgets, and achieve goals such as activations, registrations, and payments.
2. Stay updated on market and industry trends, research advertising and user acquisition material trends, and develop reusable methodologies to guide the department's advertising and material planning.
3. Analyze and summarize data on channels, ad creative performance, ROI, and game LTV. Regularly track and evaluate the effectiveness of department campaigns, optimize strategies in a timely manner, and take responsibility for the results.

Job Requirements:

1. At least 1 year of experience in game advertising, with a deep understanding of the gaming industry. Experience in mini game advertising is preferred.
2. Strong logical thinking skills, project coordination abilities, and data analysis skills, with the ability to identify issues and provide effective optimization solutions.
3. Proactive, with excellent communication and comprehension skills, strong stress resistance, and a good team spirit.
4. Keen market insight, excellent communication skills, collaborative spirit, and strong stress resistance.

About Us:

Feiyu Technology is a leading internet game developer and operator in China. Adhering to the corporate philosophy of "Creating Brilliance with Simplicity," the company is dedicated to the research and operation of interactive entertainment products. Feiyu Technology was established in July 2008, formerly known as Xiamen Halo Information Technology Co., Ltd. In December 2013, Halo Information officially merged with Beijing Kailuo Tianxia, the developer of the popular casual mobile game "Defense of Carrot." In December 2014, Feiyu Technology successfully listed on the Hong Kong Stock Exchange (stock code: 01022.HK), becoming the first game company from Xiamen to be listed in Hong Kong.

Feiyu Technology has strategically expanded its presence across China, with branches located in major cities such as Beijing and Shenzhen. The group boasts a portfolio of high-quality online game products, including "Shen Xian Dao," the "Defense of Carrot" series, "Blade of Three Kingdoms," the "Super Phantom Cat" series, and more. The company has also ventured into various niche markets, launching several acclaimed independent and casual games such as "I Am The Hero," "Initial," and "Fat Fingered." With its superior products, service quality, and popularity, Feiyu Technology has won numerous important industry awards and gained recognition from players, accumulating a total of over 800 million game users across mainland China and overseas regions.

Feiyu Technology's mission is to make the virtual world a better place. In the future, the company will leverage the advantages of internet platforms to explore more themes, striving for a multi-domain symbiosis based on the internet and mobile internet. Through continuous innovation and creation, Feiyu Technology aims to meet the diverse needs of different users, allowing more people to experience the progress and beauty brought by the virtual world.