FMCG Digital Marketing Executive [Boon Lay MRT | AWS+VB | FMCG] - SM09

Marketing Executive

Mon-Fri 9AM – 6PM

Location: Boon Lay MRT

Salary: $4000 to $4200 + AWS + VB

Requirements

• Diploma/Degree in Business/Marketing.
• At least 2 years of FMCG food trade marketing or retail marketing experience.
• Basic understanding of ecommerce, digital marketing and social media.

Key Responsibilities:

1. Trade Marketing Support
   • Support Marketing Director in planning and executing marketing campaigns to promote 3rd party brands at retail supermarkets.
   • Coordinate marketing initiatives and promotional activities for 3rd party brand partners.
   • Develop advertising materials for POSM, digital and social media channels.
   • Assist in creating sales support materials and retail in-store promotions.
2. Retail Marketing for offline Gourmet Retail Shop and online company Eshop
   • Support Marketing Director in implementing local store marketing, weekly promotions and activities to drive foot traffic and sales in Gourmet Retail Shop and online store to meet assigned sales target.
   • Plan weekly promotions for company retail shop and online store (including selecting right mix of products and setting pricing).
   • Assist in overseeing retail merchandising efforts for optimal product display and sales.
3. Marketing Apps Maintenance
   • Support marketing team to maintain and update mobile apps, and platform optimization.
   • Monitor and troubleshoot app performance issues for optimal functionality.
   • Collaborate with UX/UI designers to enhance user interfaces and overall user experience.