Executive/Senior Executive/Assistant Manager (Marketing & Outreach), MSc Program

Executive/Senior Executive/Assistant Manager (Marketing & Outreach), MSc Programmes Office

Job Description

The incumbent will be leading the MSc degree programmes’ marketing and promotional activities and administration at the NUS Business School. The duties and responsibilities are as follows.

Events and Outreach with Business Development

• Participate in outreach events to promote the MSc programmes
• Coordinate and organise offline and online outreach events (e.g. info sessions, coffee chats, etc.) to promote the MSc programmes
• Work with the Digital Marketing colleagues to design campaigns in promoting outreach events as well as post-event engagements
• Research and identify prospective corporates and companies for B2B marketing
• Support the development of such relationships to explore potential scholarships and admission opportunities for their employees

Direct Marketing Campaigns

• Co-manage the email marketing campaigns and activities of the various NUS MSc Programmes
• Analyse current email marketing campaigns and make recommendations for improvement
• Leverage on the CRM to maximize marketing opportunities
• Track leads and applicants, following up through their journey and process

Content Management and Marketing

• Work closely with our MSc Programmes Office team, NUS BIZ Corporate Communications Office and other stakeholders to act as a brand guardian in terms of the look and feel of online communications as well as the tone of voice of copy
• Handle programme-related enquiries from prospects and glean insight on generating relevant content strategy
• Be part of the team effort to generate and manage content ideas (including but not limited to copy, visuals, infographics, etc.) for EDMs, social media, student blogs etc.

Research and Reporting

• Conduct periodic research on customers, market conditions and competitors
• Analyse and report on return on investment for the different marketing campaigns

Other roles within the office as designated by the Reporting Manager and Director.

Qualifications

• Bachelor degree from a reputable institution, with at least 2-3 years of relevant working experience including marketing academic programs in tertiary institutions will be preferred
• High level of written and oral communication skills
• Experienced, confident and effective working in cross-cultural settings
• Meticulous with an eye for detail and a keen appreciation of good documentation
• Ability to manage multiple and competing tasks and deadlines well, and with a high degree of accuracy
• Team player with a good combination of high intelligence, emotional and cultural quotient
• IT savvy, with good knowledge of Microsoft Office Applications

(Appointment job grade will commensurate with the selected candidate's experience)

More Information

Location: Kent Ridge Campus

Organization: School of Business

Department : Dean's Office (BIZ)

Employee Referral Eligible: No

Job requisition ID : 26171