Executive (Marketing)

Segment Marketing (45%):

• Support Marketing Lead of the Rest-of-UK (RoUK) portfolio on the planning, development, and implementation of marketing strategies specific to Universities’ programmes under RoUK at PSB Academy:
• This includes overarching ATL and BTL strategies, messaging, lead generation, events/previews, branding, and partnerships for the assigned portfolio.
• Assist in developing, controlling, and/or managing vendors pertaining to creatives and content marketing.
• Update information on website CMS, and work with the internal digital marketing team for performance-based activities for assigned portfolio.
• Work closely with the Central Marketing team to ensure alignment of the PSB Academy brand narrative and strategic direction to that of the assigned portfolio.
• Collaborate closely with the recruitment team to ensure the marketing campaigns and activities support business and sales objectives.
• Assist in monitoring, optimising, and reporting campaigns and leads generation activities across different media channels.
• Collect market intelligence, conduct market analysis,and understand each location's marketingchannels and costs to budget sensiblyfor each location.

Social Media Management (45%):

• Support Manager of Social Media, for PSB Academy’s social media accounts. Priorities of these accounts ranked as follows:

1. XiaoHongShu (XHS)
2. Lemon8
3. YouTube
4. Instagram and Facebook
5. LinkedIn
6. Any others

• Manage social media content and calendar with a primary focus on the Mandarin-speaking audience in Singapore on XHS.
• Work under the guidance of the Social Media lead, and collaborate with In-Field Marketing department to curate, repurpose or share contents on XHS.
• Provide editorial and posting support for other social media accounts.

Budget Management (10%):

• Analyse available data to evaluate ROI of each marketing effort.
• Regular monitoring and reporting on budgeting spent against planned marketing activities.
• Ensure marketing expenses are kept within budget.

Others:

• Any other ad-hoc duties as assigned by the Reporting Officer(s)

Requirements

• Degree in Marketing, Advertising, Business and Public Relations or equivalent1-3 years of experience
• Excellent integrated marketing and project management experience
• Experience in social media marketing and Google Ads is advantageous
• Ability to work in a matrix environment with cross-functional departments
• Ability to multi-task with a high level of initiative and sound business acumen
• Independent and dynamic personality
• Able to manage Mandarin language social media applications
• CRM knowledge in HubSpot is preferred
• Proficient in suite of Microsoft Office applications
• Able to commit to supporting and/or leading events in the evenings and weekends when required. (Non-extensive)